By: Lisa Kamper
People know they can get general news and information from a variety of sources today, but often they rely on trade and professional publications to stay up-to-date and current in their related field. Trade publications speak to a very specific group of people. Companies and manufacturers that sell industry specific tools or products look to advertise in trade publications because they are confident their ad will reach readers who are more interested in their product.
In today’s market companies are not limiting themselves to only traditional print and web advertisements; they are looking for more specialty advertisements and ways to make their products stand out from other manufacturers who sell the same or similar products. Continue reading Hitting Your Target Market… In A Special Way
By: William Ferguson
Volunteering with an organization is a great way to meet new people, find a mentor, give back to your community, and even further your career. As association professionals, we spend so much of our time focused on helping our volunteer leaders that we forget there is another side to the volunteer coin: serving.
I think that, for most of us, the reason we are in non-profit management is because we want to help. We want to solve problems. We want to help create solutions. In short, we want to change the world – even if it’s just through helping change the regulations for widget makers.
If you’re in a position where you’re not quite feeling enough challenge, or if you want to branch out and gain some leadership experience, why not consider joining a committee? There are many volunteer opportunities such as serving on a board of directors or committee, chairing a fundraising event, speaking, or even acting as a greeter at an event. Continue reading How To: Be a Volunteer Leader
By: Danielle Jessup, CMP
Annual convention’s and fundraising go together like peanut butter and jelly. Whether you are fundraising for your association’s foundation or maybe you are raising money for a charity, you are probably asking your attendees to donate, donate, donate.
At one of our client’s most recent Annual Convention and Trade Show, we incorporated the following activities and increased our fundraising revenue.
Continue reading Ideas to Help Inspire Your Fundraising Efforts
By: Bennett Napier, CAE
In the previous blogs, we provided context to how to structure affinity partnerships and how to select the proper company to join with . Such programs and services are generally provided by a third party provider.
One of the crucial areas to achieve value, ensure accountability and meet legal requirements is proper contract language. In this blog, key provisions to be included in a formal contract/agreement are covered. Continue reading Affinity Partners 101 Part III – Contract Clauses
By: Shelly Joines
Earlier this year I was planning a wedding and wrote on how similar it can be to your next large meeting in terms of branding and marketing through social media. This blog shares those previous tips of unique and consistent ways to get started if you’re feeling under creative and overwhelmed.
But now that I have that massive event under my belt, I’m on the other side of the tunnel and looking back it doesn’t seem so hard. In fact, I’ve learned about several other ways to incorporate social media and how to keep guests connected during the event! As always, I’m sharing low cost solutions with non-profits in mind. Continue reading Under Creative and Overwhelmed
By: Lindsey Rowan
There I was, twenty-four years old, just a year and a half into my career, attending my first FSAE (Florida Society of Association Executives) Annual Conference. During the very first breakout session, the speaker asked for a show of hands of the CEOs in the room. When nearly half of the room raised their hand, I felt intimidated. Are people wondering what I’m doing here? Am I even qualified to be here? Continue reading Continuing Education for a Young Professional
By: Bennett Napier, CAE
Choosing Your Dance Partner
In the previous installment on this topic, the issues of structure related to non-dues revenue affinity programs were covered in depth. This installment focuses on picking the right partner to ensure long term value that enhances the association’s brand.
Setting Expectations Continue reading Affinity Programs 101 – Part II