A Tale of Two Certifications: Not All Credentialing Programs Are Created Equally

By: Rachel Luoma, MS, CAE

As an association professional who has been involved in running a certification program for almost a decade, credentialing has always been important to me.  Certification programs should be based on a particular industry and set the standard related to knowledge or skill of an individual.  Accreditation is an institutional certification program and outlines what a business or company needs to do to meet the standard.

Credentialing is a means to allow an industry to set minimum standards for an entire profession. To me, a credentialing program says – we care about the product or service we produce.  For an individual professional, voluntary certification is a process by which we can learn/grow and show our profession that we are proficient enough in our craft to meet the standard. Continue reading A Tale of Two Certifications: Not All Credentialing Programs Are Created Equally

WE ARE PLANNING AN EVENT! WHAT DO WE DO NOW???

By Jill Jackson, CMP

In my career of event planning, I have planned numerous types of meetings and events – conventions and trade shows, educational workshops, weddings and receptions, birthdays, baby showers and anniversary parties…  You name it! I have probably had a hand in planning some part of it.

As Senior Meeting Planner at Partners in Association Management, my knowledge and creativity are always put to the test in planning meetings and events with very limited budgets, but of course requiring a successful outcome and memorable experience. Continue reading WE ARE PLANNING AN EVENT! WHAT DO WE DO NOW???

5 Ways to Master Smart Phone Videos

By: Shelly Sobol, B.S. and Kaitlyn Hudlow, M.S.

Lights, camera, action! Being an actor or director sounds really glamorous with red carpets, make-up assistants, the newest technology, and traveling to exotic locations. But since we’re not Michael Bay, and we’re not shooting the newest action film, we’re confined to what we have: an iPhone 4s/5 and an eager staff!

In early July, we attended an incredibly insightful luncheon through the Tallahassee Society of Association Executives (TSAE) on “Video 101: How to Shoot and Edit Videos on Your Mobile Phone”. This small hands-on course was led by Natalie Pierre, a reporter for the Tallahassee Democrat. Continue reading 5 Ways to Master Smart Phone Videos

4 Quick Tips to Get Things Done!

By: Lauren Millard

If you’re anything like me you might work off of a “To Do List”.  This is how I prioritize and organize my day.  I do not feel accomplished until things get checked off my list.  I am a very goal oriented person, and it motivates me on a day to day basis.  One of the goals on my personal “To Do List” is to run a 5k.  I’ve never been much of a runner, but you can be certain I am trying.  So how do we set realistic and achievable goals?  Here are some tips and tricks I use to help me create a game plan to reach my goals.

fastest 5k

Continue reading 4 Quick Tips to Get Things Done!

Thanking Donors? Follow your Mother’s Advice!

By: Kasey Patton

In the world of fundraising, donors have come to expect a level of well-deserved care and attention.

1Over the last 5 years, I have worked with all kinds of donors from the smaller level donor who is raising funds with their home-made bake sale, to major donors who are giving small fortunes to your association or non-profit. In both cases your donors are giving to you in hopes of making the world a better place by helping your association achieve its goals. Continue reading Thanking Donors? Follow your Mother’s Advice!

Be the Mockingjay: What the Capitol Can Learn from Associations

By: District Three
John Galligan, Sigrid Hazelwood, Danielle Jessup, William Lessley, Rachel Luoma,  CAE

In the dystopian world of the Hunger Games, all resources flow into the Capitol where the rich and powerful greedily refuse to let the resources flow back out to the 13 districts who supplied all the goods and services to begin with. This, of course, is what brings about their downfall. Surely, if Panem were run like a non-profit, they would have never found themselves in such a situation.

The staff in our office bring together resources across all areas of association management which allow us to work as one large team for our clients. The organizations we work with allow us to improve our members’ lives which, in turn, causes the members to give back to the organization. Those Capitol people were really dense! Continue reading Be the Mockingjay: What the Capitol Can Learn from Associations

THE HEART OF THE MATTER

By: Beth Evarts

01

No matter how big or small your company/corporation is, the heart and soul of any business starts with a simple face to face greeting and/or how you answer the phone.  That one single moment in time sets the tone going forward and leaves the customerwith either one or two feelings:

The person with whom I am dealing with will and can help me, or

This person cannot or will not help me and I may need to speak with a supervisor who can make  a decision to help me.

Continue reading THE HEART OF THE MATTER