By: Lauren Asbell, CMP
It’s 9:00 a.m. Monday morning and your board has decided they want a brand new logo for the association. Who you gonna call? A GRAPHIC DESIGNER!
Ok, so I’m a designer, not a writer, but if that situation did happen a graphic designer would be the perfect person to call. Below are some tips to successfully work with a designer.
1. Don’t Be Afraid to Overshare
The more information you share upfront with your designer the easier they will understand your vision. This information can include themes, target audience, color, fonts, etc. Even the smallest detail can change the designer’s concept of your project.
- Designers ARE NOT Proofreaders
Don’t rely on the designer to proofread your text. The text you give to your designer should be proofed, edited and approved before you send it. The smallest change to the text can have a huge effect on the layout of your project.
- Communication is Key
Keeping the lines of communication open with your designer is the key to a successful project. Major changes to the design layout should be made with the first draft. Also, the number of revisions made can affect cost and completion time of the project.
- Rome Wasn’t Built in a Day
Don’t expect your designer to come back with a draft the next day, allow them time to get their “creative juices” flowing. With that said, make sure you communicate your timeline with the designer. Most designers will give you an honest estimate on how long they think a project will take.
- Trust Your Designer
Once you have shared all your ideas and preferences with your designer, let them be creative. A good graphic designer will not submit an idea or layout that they don’t think is perfect for your project.
Here are a couple of design blog links:
Following these tips will get you the biggest bang for your buck when working with a designer.