Hitting Your Target Market… In A Special Way

By: Lisa Kamper

People know they can get general news and information from a variety of sources today, but often they rely on trade and professional publications to stay up-to-date and current in their related field. Trade publications speak to a very specific group of people. Companies and manufacturers that sell industry specific tools or products look to advertise in trade publications because they are confident their ad will reach readers who are more interested in their product.

In today’s market companies are not limiting themselves to only traditional print and web advertisements; they are looking for more specialty advertisements and ways to make their products stand out from other manufacturers who sell the same or similar products. Continue reading Hitting Your Target Market… In A Special Way

How To: Be a Volunteer Leader

By: William Ferguson

Volunteering with an organization is a great way to meet new people, find a mentor, give back to your community, and even further your career. As association professionals, we spend so much of our time focused on helping our volunteer leaders that we forget there is another side to the volunteer coin: serving.

I think that, for most of us, the reason we are in non-profit management is because we want to help. We want to solve problems. We want to help create solutions. In short, we want to change the world – even if it’s just through helping change the regulations for widget makers.

If you’re in a position where you’re not quite feeling enough challenge, or if you want to branch out and gain some leadership experience, why not consider joining a committee? There are many volunteer opportunities such as serving on a board of directors or committee, chairing a fundraising event, speaking, or even acting as a greeter at an event. Continue reading How To: Be a Volunteer Leader

Ideas to Help Inspire Your Fundraising Efforts

By: Danielle Jessup, CMP

Annual convention’s and fundraising go together like peanut butter and jelly. Whether you are fundraising for your association’s foundation or maybe you are raising money for a charity,   you are probably asking your attendees to donate, donate, donate.

At one of our client’s most recent Annual Convention and Trade Show, we incorporated the following activities and increased our fundraising revenue.

Continue reading Ideas to Help Inspire Your Fundraising Efforts

Affinity Partners 101 Part III – Contract Clauses

 

By: Bennett Napier, CAE

In the previous blogs, we provided context to how to structure affinity partnerships and how to select the proper company to join with . Such programs and services are generally provided by a third party provider.

One of the crucial areas to achieve value, ensure accountability and meet legal requirements is proper contract language. In this blog, key provisions to be included in a formal contract/agreement are covered. Continue reading Affinity Partners 101 Part III – Contract Clauses