By: Rachel Luoma, CAE and Brianna Barnebee
Many associations include advocacy as part of their mission. There are the standard methods, such as lobbying, working with allied organizations and communicating with regulatory agencies.
But, what happens when the association determines it wants to start messaging directly to the public? Where do you start as an association? Continue reading The Four Steps to Creating a Public Awareness Campaign
By: Shelly Joines
Being an Association Management Company (AMC) staff member and attending a client’s annual conference is like killing two birds with a single stone. It allows me to apply our best practices to benefit the client while learning from this event and sharing with our other client associations.
This past weekend, I had the pleasure of assisting with one of our client’s annual conferences in Orlando. I have in depth experience in the dental laboratory industry in my almost 9 years at PIAM and it’s exciting to carry knowledge and experience from this to one of its state component members. Continue reading AMC Model Benefits Clients During Conference Season
By: Amy Bean Napier
All we hear and see right now on the news (print, online and social media) is about President Trump’s first 100 days in office. We hear versions of what has been accomplished from both sides (pro and con) and see statistical comparisons of Trump’s first 100 days vs. past presidents. This non-stop news blasting now has me thinking about our new members and their first 100 days with the association.
President Trump’s first 100 days equals only approximately 1/14th of his presidency term. For most associations, memberships are billed annually so when a new member joins, they get 365 days of membership. A new member’s first 100 days is basically 1/3 of their first year (term) as a member. Continue reading First 100 Days of Membership