Four Tips for Effective Grassroots Programs

By: Eric Thorn, Esq.

From time to time your association may be faced with the need to advocate for or against specific language in a piece of legislation and your members may be called upon to meet with legislators for that purpose.  The following are some tips that we share with our clients’ members to help them be effective advocates: Continue reading Four Tips for Effective Grassroots Programs

Facebook Live – Why Not?

By: Christina Welty, MA

Facebook Live has been around for a couple years, but it’s definitely gaining popularity.  Whether you have a personal business selling makeup or clothes or you are a leader of an association or company, it’s a great way to encourage new followers and gain excitement for your product or service.  When the Southeastern Conference of Dental Laboratories (SCDL) suggested we do a Facebook Live video, I had to do some research!

Before getting started, what is Facebook Live? Simply put, it’s a way to stream a live video through your personal or business page on Facebook. It’s a great way to connect instantly with your audience, build your network and tell your story – your way. Another perk, especially for organizations on a budget, is that it’s free!  Continue reading Facebook Live – Why Not?