Strategic Thinking During the COVID-19 Pandemic

By Rachel Luoma, MS, CAE

Back in January when I decided to write this blog, my intended topic was staff training and on-boarding.  Given the current climate with COVID-19, however, and the fact that many organizations had to furlough or lay people off, the topic just doesn’t feel relevant.

We are experiencing unprecedented times right now and need to help our associations navigate these challenges.  As association professionals, we have to think differently and act quickly. Given these changes, I want to instead write about strategic planning and thinking in times of a crisis.

Continue reading “Strategic Thinking During the COVID-19 Pandemic”

(Team) Building Better Boards Outside the Board Room

By Dee Kring, CAE, CMP

In my many years of working in association management, and especially now that I work for an association management company and serve multiple associations on a daily basis, it is clear to me that not only is there an association for everything, but every association and its culture is very different. In my role as Executive Director, I interact closely with the Board of Directors comprising many unique personalities, and I’ve learned that it is important to foster healthy relationships both in and out of the board room for overall effectiveness. Continue reading “(Team) Building Better Boards Outside the Board Room”

CMP: A Dedication to the Meeting Profession

By Kristyn McCauley, CMP

woman writing on notebook
Photo by bongkarn thanyakij on Pexels.com

There are many acronyms in the association world, especially when you work for an association management company, and one of those acronyms you may see pop-up is CMP. Most often spotted after someone’s name, the acronym “CMP” stands for Certified Meeting Professional.

Certified Meeting Professional is a credential administered through the Events Industry Council. According to the EIC (another acronym there), “The Certified Meeting Professional (CMP) program was launched in 1985 to enhance the knowledge and performance of meeting professionals, promote the status and credibility of the meeting profession and advance uniform standards of practice. Today, the CMP credential is recognized globally as the badge of excellence in the events industry. The qualifications for certification are based on professional experience, education and a rigorous exam.”

So why might someone who plans meetings in the association space work towards earning their CMP, and how would they do so? Continue reading “CMP: A Dedication to the Meeting Profession”

3 Tips to be More Effective at Work

by John Ricco, CAE

number-three-fingers

So we’re two months into the year and your resolutions are probably long forgotten. If your intent was to be more effective or efficient at work, here are a few easy tips to help you get back on track.

PROBLEM # 1: Technology is evil . . . sometimes. Be extremely cautious about how you use technology at work. Grabbing your cell phone to text a short reminder to your boss can easily result in taking a “quick second” to check that Facebook messenger notification and before you know it, you’ve wasted 15 minutes on the new YouTube channel dedicated to zit popping (who knew?). We all know to shut off alerts to avoid distractions and unfortunately texting has been added as an integral part of business communication. Continue reading “3 Tips to be More Effective at Work”

Peeling Back the Layers of Successful Sponsorships

By Kim Barclay

Why should your company consider any sponsorship?  There are more reasons than you think.  Everyone knows that sponsorships give you brand visibility.  Whether it be at an in-person event or an on-line presence, being a sponsor will get your company seen.  But it’s much deeper than that.  A sponsorship should be seen as an investment.  Yes, one expects return on that investment and to get the most bang for the buck, but most times there is not an immediate, tangible ROI.  Sponsorships need to be thought of as a foundation to build on.  Building relationships with organizations and individuals in your target market.  Being a sponsor can give you credibility, and a positive reputation and perception from your audience. Continue reading “Peeling Back the Layers of Successful Sponsorships”