Category Archives: Advertising

Sales Statistics You Can’t Miss

By: Maureen Turner

I recently attended the Florida Society of Association Executives (www.fsae.org) annual convention. I almost didn’t go. It was too far, would cost too much, etc. Yes, I made every excuse not to attend. However, if you have never been a part of FSAE, I encourage you to try it. There really is something for everyone.

I particularly enjoyed the closing keynote speaker, Delatorro McNeal, II, MS, CSP, who was sponsored by Partners (www.yoursearchisdone.com). He covered a variety of topics including work life balance, but the biggest take away for me was his information on sales. Continue reading Sales Statistics You Can’t Miss

Glass Slippers and Branding

By: Shelly Sobol

Once upon a time, in a land far, far away….

While the actual stories have changed from the time we were children, the idea of storytelling hasn’t. We tell stories to make sense of the changing world around us and to remind the listener of shared values (or values you want to instill upon them). You can use these same storytelling skills when determining a branding plan for your professional image. My goal today, is to share how to brand your organization by storytelling, and telling those stories through images (versus text/infographics/video or other mediums).  Continue reading Glass Slippers and Branding

2014 Reflections

By:  Maureen Turner, Partners In Association Management

As the year draws to an end, I like to reflect on the good things that happened throughout the year, and look forward to what is in store for us in the New Year. Rather than just hearing from me, I asked my wonderful team what they liked best about this year, and what they look forward to in the coming year. Continue reading 2014 Reflections

Once a Nole, Always a Nole: How to Retain Members

By: Shelly Sobol

Since I was a kid, I remember being dressed in Florida State University outfits/colors and would even ask for new FSU stuff for holidays and birthdays. Even thouFSU membershipgh I grew up seven hours south of Tallahassee, the Seminoles were always my favorite team.

Fast forward to 2003 and my freshman year at college. I went to every single home game… but it wasn’t always about the football. Yes, I loved the exciting plays and yelling about bad calls. But outside of that, the reasons I went every week, and the reason I have hardly missed a home game in the 11 years I’ve lived in Tallahassee is for 3 reasons (in no priority order). Continue reading Once a Nole, Always a Nole: How to Retain Members

Networking 101: What You Thought You Knew… But Probably Don’t

by: Kim Barclay

Remember back in the late ‘80s, NBC had a public service campaign called “The More You Know”? The messages focused on education, social awareness, storm survival and basic information regarding day-to-day life skills.  I think that’s what we need for our daily business and work related interactions…specifically networking.  Networking is a skill that isn’t taught anymore and you can only learn from experience.  People don’t practice it, therefore they are horrible at it.  I can’t tell you how many times I have attended a networking event and people will not introduce themselves to the people they are sitting with, nor did they bring any business cards.

Here are some basic DOs and DON’Ts you may not know to successfully engage people in any networking situation:

Continue reading Networking 101: What You Thought You Knew… But Probably Don’t

I Was Talking, Did You Say Something?

By: Lisa Kamper

Advertising Sales is a profession and like all professions it requires a certain amount of skill. If you take the time to master the required skills you will excel in your profession. All skills are not equal however; while prospecting, presentation and of course closing are all skills that contribute to the closing of a sale. There are three key ingredients that I have found that are more important. Continue reading I Was Talking, Did You Say Something?

So…What is it that you do exactly?! A quick guide to developing the perfect elevator speech

By Christina Welty, MA

If you’re a fan of the show “Friends”, you’ll most likely remember the episode where Monica and Rachel make a bet that they know Chandler and Joey better than Chandler and Joey know them.  Ross comes up with a game show and leads them through a series of questions; the last one is “What is Chandler’s job?” Monica and Rachel start shouting things like “it has something to do with numbers….and processing….and he carries a briefcase”.  Finally, Rachel shouts, “He’s a transponster!” Continue reading So…What is it that you do exactly?! A quick guide to developing the perfect elevator speech