Peeling Back the Layers of Successful Sponsorships

By Kim Barclay

Why should your company consider any sponsorship?  There are more reasons than you think.  Everyone knows that sponsorships give you brand visibility.  Whether it be at an in-person event or an on-line presence, being a sponsor will get your company seen.  But it’s much deeper than that.  A sponsorship should be seen as an investment.  Yes, one expects return on that investment and to get the most bang for the buck, but most times there is not an immediate, tangible ROI.  Sponsorships need to be thought of as a foundation to build on.  Building relationships with organizations and individuals in your target market.  Being a sponsor can give you credibility, and a positive reputation and perception from your audience. Continue reading “Peeling Back the Layers of Successful Sponsorships”

Sales Statistics You Can’t Miss

By: Maureen Turner

I recently attended the Florida Society of Association Executives (www.fsae.org) annual convention. I almost didn’t go. It was too far, would cost too much, etc. Yes, I made every excuse not to attend. However, if you have never been a part of FSAE, I encourage you to try it. There really is something for everyone.

I particularly enjoyed the closing keynote speaker, Delatorro McNeal, II, MS, CSP, who was sponsored by Partners (www.yoursearchisdone.com). He covered a variety of topics including work life balance, but the biggest take away for me was his information on sales. Continue reading “Sales Statistics You Can’t Miss”

Glass Slippers and Branding

By: Shelly Sobol

Once upon a time, in a land far, far away….

While the actual stories have changed from the time we were children, the idea of storytelling hasn’t. We tell stories to make sense of the changing world around us and to remind the listener of shared values (or values you want to instill upon them). You can use these same storytelling skills when determining a branding plan for your professional image. My goal today, is to share how to brand your organization by storytelling, and telling those stories through images (versus text/infographics/video or other mediums).  Continue reading “Glass Slippers and Branding”

2014 Reflections

By:  Maureen Turner, Partners In Association Management

As the year draws to an end, I like to reflect on the good things that happened throughout the year, and look forward to what is in store for us in the New Year. Rather than just hearing from me, I asked my wonderful team what they liked best about this year, and what they look forward to in the coming year. Continue reading “2014 Reflections”

Once a Nole, Always a Nole: How to Retain Members

By: Shelly Sobol

Since I was a kid, I remember being dressed in Florida State University outfits/colors and would even ask for new FSU stuff for holidays and birthdays. Even thouFSU membershipgh I grew up seven hours south of Tallahassee, the Seminoles were always my favorite team.

Fast forward to 2003 and my freshman year at college. I went to every single home game… but it wasn’t always about the football. Yes, I loved the exciting plays and yelling about bad calls. But outside of that, the reasons I went every week, and the reason I have hardly missed a home game in the 11 years I’ve lived in Tallahassee is for 3 reasons (in no priority order). Continue reading “Once a Nole, Always a Nole: How to Retain Members”

Networking 101: What You Thought You Knew… But Probably Don’t

by: Kim Barclay

Remember back in the late ‘80s, NBC had a public service campaign called “The More You Know”? The messages focused on education, social awareness, storm survival and basic information regarding day-to-day life skills.  I think that’s what we need for our daily business and work related interactions…specifically networking.  Networking is a skill that isn’t taught anymore and you can only learn from experience.  People don’t practice it, therefore they are horrible at it.  I can’t tell you how many times I have attended a networking event and people will not introduce themselves to the people they are sitting with, nor did they bring any business cards.

Here are some basic DOs and DON’Ts you may not know to successfully engage people in any networking situation:

Continue reading “Networking 101: What You Thought You Knew… But Probably Don’t”

I Was Talking, Did You Say Something?

By: Lisa Kamper

Advertising Sales is a profession and like all professions it requires a certain amount of skill. If you take the time to master the required skills you will excel in your profession. All skills are not equal however; while prospecting, presentation and of course closing are all skills that contribute to the closing of a sale. There are three key ingredients that I have found that are more important. Continue reading “I Was Talking, Did You Say Something?”

So…What is it that you do exactly?! A quick guide to developing the perfect elevator speech

By Christina Welty, MA

If you’re a fan of the show “Friends”, you’ll most likely remember the episode where Monica and Rachel make a bet that they know Chandler and Joey better than Chandler and Joey know them.  Ross comes up with a game show and leads them through a series of questions; the last one is “What is Chandler’s job?” Monica and Rachel start shouting things like “it has something to do with numbers….and processing….and he carries a briefcase”.  Finally, Rachel shouts, “He’s a transponster!” Continue reading “So…What is it that you do exactly?! A quick guide to developing the perfect elevator speech”

5 Ways to Master Smart Phone Videos

By: Shelly Sobol, B.S. and Kaitlyn Hudlow, M.S.

Lights, camera, action! Being an actor or director sounds really glamorous with red carpets, make-up assistants, the newest technology, and traveling to exotic locations. But since we’re not Michael Bay, and we’re not shooting the newest action film, we’re confined to what we have: an iPhone 4s/5 and an eager staff!

In early July, we attended an incredibly insightful luncheon through the Tallahassee Society of Association Executives (TSAE) on “Video 101: How to Shoot and Edit Videos on Your Mobile Phone”. This small hands-on course was led by Natalie Pierre, a reporter for the Tallahassee Democrat. Continue reading “5 Ways to Master Smart Phone Videos”

Be the Mockingjay: What the Capitol Can Learn from Associations

By: District Three
John Galligan, Sigrid Hazelwood, Danielle Jessup, William Lessley, Rachel Luoma,  CAE

In the dystopian world of the Hunger Games, all resources flow into the Capitol where the rich and powerful greedily refuse to let the resources flow back out to the 13 districts who supplied all the goods and services to begin with. This, of course, is what brings about their downfall. Surely, if Panem were run like a non-profit, they would have never found themselves in such a situation.

The staff in our office bring together resources across all areas of association management which allow us to work as one large team for our clients. The organizations we work with allow us to improve our members’ lives which, in turn, causes the members to give back to the organization. Those Capitol people were really dense! Continue reading “Be the Mockingjay: What the Capitol Can Learn from Associations”