Shop for Success

By: Caroline Thomas

Imagine that you’re standing in your favorite store. What do you see around you? What catches your attention? What ultimately convinces you to make a purchase? Is the purchase you make planned or unplanned?  You make your way through a store to find you are surrounded by a variety of items and that can sometimes lead to an overwhelming feeling. I have to admit that there have been times that I have forgotten why I went to a store in the first place because of all the distractions that are present. The good news is that you can be the difference in a consumer’s experience. There are many strategies that can be applied in both the world of retail merchandising and association management that will help to achieve the goals you strive for. Continue reading “Shop for Success”

Update Your Style #FixItFriday

By: William Lessley 

photo 1A small state trade association celebrated their 50th anniversary last year. Many associations, upon reaching such a milestone, will blow out their anniversary year and then retreat the following year. Often, they are recovering from the amount of money they spent celebrating. This is a mistake! You spent an entire year building momentum for your association and then just stop? Did the association cease to exist after this magical milestone was passed? Then, why would you go backwards? Continue reading “Update Your Style #FixItFriday”

How to Help Your Client Have a Successful Fundraising Event

By: Kasey Patton

You’ve heard the cliché ‘another day, another dollar’.

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In the world of non-profit associations, much of the money coming in comes from fundraising, and specifically fundraising events. So how can you insure your client has a successful fundraising event? After working in fundraising and event planning for non-profits for several years I’ve found a few tips that will help ensure that they event is a hit. Continue reading “How to Help Your Client Have a Successful Fundraising Event”

Springtime! Rebirth! Review!

By: Maureen Turner

Springtime in Tallahassee.  It is a very special time of the year! We have welcomed Spring since 1967 with one of the largest and most celebrated parades in the Southeast. Over 200,000 people flock to Tallahassee to celebrate Spring.

What better way to start the new season? Put the dead winter away and begin a new season. Having been raised in New England with bitter cold winters, spring was always special to me. Spring brings forth rebirth! There are gorgeous flowering trees and camellias and azaleasare everywhere.

4.16.14 Continue reading “Springtime! Rebirth! Review!”