By: Christina Welty, MA
Facebook Live has been around for a couple years, but it’s definitely gaining popularity. Whether you have a personal business selling makeup or clothes or you are a leader of an association or company, it’s a great way to encourage new followers and gain excitement for your product or service. When the Southeastern Conference of Dental Laboratories (SCDL) suggested we do a Facebook Live video, I had to do some research!
Before getting started, what is Facebook Live? Simply put, it’s a way to stream a live video through your personal or business page on Facebook. It’s a great way to connect instantly with your audience, build your network and tell your story – your way. Another perk, especially for organizations on a budget, is that it’s free! Continue reading “Facebook Live – Why Not?”
By Christina Welty, MA
You have probably heard the phrase, “The only constant is change.” Whether you like it or not, one must take risks to stay relevant. When people think of risk takers, they think of people in the business world, like Elon Musk or Richard Branson. However, it’s just as important for associations to be thinking strategically and taking calculated risks that will help them be successful.
As leaders of an association, you may think you are innovative, but take a moment to sit down and ask the question, “What idea or change has been implemented lately?” There is a difference between talking about taking risks and actually implementing these ideas. Continue reading “Are You a Risk Taker?”
By: Shelly Joines
Being an Association Management Company (AMC) staff member and attending a client’s annual conference is like killing two birds with a single stone. It allows me to apply our best practices to benefit the client while learning from this event and sharing with our other client associations.
This past weekend, I had the pleasure of assisting with one of our client’s annual conferences in Orlando. I have in depth experience in the dental laboratory industry in my almost 9 years at PIAM and it’s exciting to carry knowledge and experience from this to one of its state component members. Continue reading “AMC Model Benefits Clients During Conference Season”
By: Danielle Jessup, CMP
Annual convention’s and fundraising go together like peanut butter and jelly. Whether you are fundraising for your association’s foundation or maybe you are raising money for a charity, you are probably asking your attendees to donate, donate, donate.
At one of our client’s most recent Annual Convention and Trade Show, we incorporated the following activities and increased our fundraising revenue.
Continue reading “Ideas to Help Inspire Your Fundraising Efforts”
By: Christina Welty
Is your meeting getting stale? Are your attendees getting bored with the same events year after year? Here are five creative ideas to breathe life into your opening reception or party. Continue reading “Breathing Life into Your Opening Reception”
By: Kristi Spargo
I recently attended a client meeting in Chicago along with over 35,000 attendees. With that insane amount of people basically overtaking the city, pretty much every person I saw was a potential networking opportunity. The sales people that I attended with were practically salivating at the world of prospective clients and never seemed to have enough time to meet everyone. Yet, for me, I am an editor/writer that works from home. The loudest and most people-intensive day of my week is Thursday, when both the trash and recycling truck swing by my house. Admittedly, being in a scenario where I am expected to drop into a room packed with strangers and network forces me outside of my comfort zone. It is part of my job, however, to establish connections and potential authors and nobody said it was easy. Continue reading “Nervously Networking”
By: Shelly Sobol
In two months, I’m getting married. After 16 months of planning, researching every element, and working with family and friends to make it all happen, we’re just 60 days away. To say that my fiancé and I really utilize social media is an understatement. We use it to share our adventures, our quirky interests, and connect with loved ones. And sometimes, like it or not, social media is the quickest way to disseminate important information.
In these last 16 months, our wedding planning has taken a similar approach to branding as your next important event, product roll-out or association milestone. Continue reading “Two and Through!”