By Kim Barclay
Why should your company consider any sponsorship? There are more reasons than you think. Everyone knows that sponsorships give you brand visibility. Whether it be at an in-person event or an on-line presence, being a sponsor will get your company seen. But it’s much deeper than that. A sponsorship should be seen as an investment. Yes, one expects return on that investment and to get the most bang for the buck, but most times there is not an immediate, tangible ROI. Sponsorships need to be thought of as a foundation to build on. Building relationships with organizations and individuals in your target market. Being a sponsor can give you credibility, and a positive reputation and perception from your audience. Continue reading “Peeling Back the Layers of Successful Sponsorships”
By: Kim Barclay
You’re Having WHAT at the Conference?
The South Atlantic JUBILEE is a convention and tradeshow that started in 1955 in Carolina Beach, South Carolina and they joined Partners as a new client in 2012. Attendees are comprised of many family owned businesses in the water well industry and have a long history of attending this event. Exhibitors and sponsors are the companies that provide heavy equipment, products and services to the industry. Continue reading “South Atlantic JUBILEE – Bringing New Ideas to the Convention and Tradeshow”
By: Danielle Jessup, CMP
I have had the pleasure of working with the Florida Ground Water Association (FGWA) since 2012. I started off as their Program Manager and just a few short years later, became the Executive Director. This association was formed and chartered in 1935 by a group of well drilling contractors who wanted to further the principles of the industry and protect Florida’s water resources. FGWA officially became a 501(c)(6) not for profit organization in 1979 and has been managed by Partners in Association Management since 2006. Continue reading “FGWA – Protecting and Managing Florida’s Groundwater Resources”
By Christina Welty
My husband and I enjoy watching Good Bones on HGTV. We originally started watching because it takes place in my husband’s hometown of Indianapolis, but it’s refreshing because the mother-daughter team of Karen and Mina are candid about the hard work required to renovate homes. Even though they are the stars of the show, the entire team who helps make the renovation(s) possible is shown throughout each episode. Even Mina’s favorite catch phrase is “Teamwork Makes the Dream Work”.
This idea made me think about our company and all of the people responsible for our successes over the years. One of the aspects our company focuses on is teamwork. Continue reading “Teamwork Makes the Dream Work”
By: Christina Welty, MA
Facebook Live has been around for a couple years, but it’s definitely gaining popularity. Whether you have a personal business selling makeup or clothes or you are a leader of an association or company, it’s a great way to encourage new followers and gain excitement for your product or service. When the Southeastern Conference of Dental Laboratories (SCDL) suggested we do a Facebook Live video, I had to do some research!
Before getting started, what is Facebook Live? Simply put, it’s a way to stream a live video through your personal or business page on Facebook. It’s a great way to connect instantly with your audience, build your network and tell your story – your way. Another perk, especially for organizations on a budget, is that it’s free! Continue reading “Facebook Live – Why Not?”
By Christina Welty, MA
You have probably heard the phrase, “The only constant is change.” Whether you like it or not, one must take risks to stay relevant. When people think of risk takers, they think of people in the business world, like Elon Musk or Richard Branson. However, it’s just as important for associations to be thinking strategically and taking calculated risks that will help them be successful.
As leaders of an association, you may think you are innovative, but take a moment to sit down and ask the question, “What idea or change has been implemented lately?” There is a difference between talking about taking risks and actually implementing these ideas. Continue reading “Are You a Risk Taker?”
By: Shelly Joines
Being an Association Management Company (AMC) staff member and attending a client’s annual conference is like killing two birds with a single stone. It allows me to apply our best practices to benefit the client while learning from this event and sharing with our other client associations.
This past weekend, I had the pleasure of assisting with one of our client’s annual conferences in Orlando. I have in depth experience in the dental laboratory industry in my almost 9 years at PIAM and it’s exciting to carry knowledge and experience from this to one of its state component members. Continue reading “AMC Model Benefits Clients During Conference Season”
By: Danielle Jessup, CMP
Annual convention’s and fundraising go together like peanut butter and jelly. Whether you are fundraising for your association’s foundation or maybe you are raising money for a charity, you are probably asking your attendees to donate, donate, donate.
At one of our client’s most recent Annual Convention and Trade Show, we incorporated the following activities and increased our fundraising revenue.
Continue reading “Ideas to Help Inspire Your Fundraising Efforts”
By: Christina Welty
Is your meeting getting stale? Are your attendees getting bored with the same events year after year? Here are five creative ideas to breathe life into your opening reception or party. Continue reading “Breathing Life into Your Opening Reception”
By: Kristi Spargo
I recently attended a client meeting in Chicago along with over 35,000 attendees. With that insane amount of people basically overtaking the city, pretty much every person I saw was a potential networking opportunity. The sales people that I attended with were practically salivating at the world of prospective clients and never seemed to have enough time to meet everyone. Yet, for me, I am an editor/writer that works from home. The loudest and most people-intensive day of my week is Thursday, when both the trash and recycling truck swing by my house. Admittedly, being in a scenario where I am expected to drop into a room packed with strangers and network forces me outside of my comfort zone. It is part of my job, however, to establish connections and potential authors and nobody said it was easy. Continue reading “Nervously Networking”