By Kim Barclay
Why should your company consider any sponsorship? There are more reasons than you think. Everyone knows that sponsorships give you brand visibility. Whether it be at an in-person event or an on-line presence, being a sponsor will get your company seen. But it’s much deeper than that. A sponsorship should be seen as an investment. Yes, one expects return on that investment and to get the most bang for the buck, but most times there is not an immediate, tangible ROI. Sponsorships need to be thought of as a foundation to build on. Building relationships with organizations and individuals in your target market. Being a sponsor can give you credibility, and a positive reputation and perception from your audience. Continue reading “Peeling Back the Layers of Successful Sponsorships”