By Kim Barclay
Why should your company consider any sponsorship? There are more reasons than you think. Everyone knows that sponsorships give you brand visibility. Whether it be at an in-person event or an on-line presence, being a sponsor will get your company seen. But it’s much deeper than that. A sponsorship should be seen as an investment. Yes, one expects return on that investment and to get the most bang for the buck, but most times there is not an immediate, tangible ROI. Sponsorships need to be thought of as a foundation to build on. Building relationships with organizations and individuals in your target market. Being a sponsor can give you credibility, and a positive reputation and perception from your audience. Continue reading “Peeling Back the Layers of Successful Sponsorships”
Our latest conversation with everyone’s Nerdy Best Friend, Beth Ziesenis, about technology and tech tools to help make your job (and life) a bit easier! Association Peeps in Cubicles Drinking Coffee! #5
Our latest outreach and education effort is a new video blog that addresses issues of importance and hot topics in the association and nonprofit communities. We encourage you to check it out and hope you enjoy it! Association Peeps in Cubicles Drinking Coffee
By: Bennett Napier, CAE
My entire career in association management has been in the association management company arena. Working in the AMC environment, I have had the privilege to work with many associations, large and small, functional and dysfunctional and everything in between.
Regardless of structure or size, not for profits are a people business and outcomes (positive or negative) are achieved by the efforts of the people involved, both volunteers and staff.
Here are some useful but not original tips to consider. I can attest that if applied consistently and with conviction, they will achieve positive results. Continue reading “Tips of the Trade – Board of Director Relations”
By: Erik Luoma, CPA
As an Association Executive or Board Member, the task of reviewing your CPA prepared Form 990 can be a stressful one. However, with a general plan of attack and the right tools, you can check this item off your list with confidence every year. Continue reading “HOW TO REVIEW YOUR ASSOCIATION’S 990”
By: John Ricco, CAE
If your members were asked to look 20 years into the future and pick a song to describe your organization, what tune would they pick? Another One Bites the Dust? We Are the Champions?
The song they choose largely depends on how well your organization’s staff helps your leadership identify opportunities to meet today’s and tomorrow’s needs of your members. So how do you ensure your organization doesn’t go the way of one-hit wonders like Vanilla Ice, The Knack or Gnarls Barkley? Continue reading “A Rock and Roll Guide to Organizational Awareness”
By: Danielle Jessup
Do you have a vested interest in enhancing your skills and advancing in the association industry? Just as other industries require a license, the association industry has a handful of certifications to allow you to demonstrate a firm understanding of industry standards and possess the ability to put them into practice. These two certifications are specific to our industry and could be beneficial to your career: Continue reading “Certification Is Current”
By: Rachel Luoma, MS, CAE
On any given day at least two to three cartoon theme songs are running through my mind! As I write, I am singing the Jake and the Neverland Pirates theme song.
It could be that I have two young children, or the fact that I love cartoons. However, regardless of the reasons, I can’t help but draw parallels between cartoons and association management. It seems that there are several lessons to be learned about how to build better associations from watching cartoon.
So, as my children would say, “Yo Ho Let’s Go”! Continue reading “Wile E. Coyote’s Guide to Association Management”
By: Rachel Luoma, MS, CAE
Navigating your way through any career can pose significant challenges. I have always subscribed to the adage – you don’t know what you don’t know. As an emerging association/non-profit professional I have learned through experience some of the skills that are needed in order to build upon my career. I wanted to share some of the things that I have learned in my almost 10 year association career that have made me a better-rounded professional.
Volunteering for Marriott/Renaissance Kids Against Hunger
Continue reading “3 Tips for Building a Career in Associations/Non-Profits”
By: Rachel Luoma, MS, CAE
As an association professional who has been involved in running a certification program for almost a decade, credentialing has always been important to me. Certification programs should be based on a particular industry and set the standard related to knowledge or skill of an individual. Accreditation is an institutional certification program and outlines what a business or company needs to do to meet the standard.
Credentialing is a means to allow an industry to set minimum standards for an entire profession. To me, a credentialing program says – we care about the product or service we produce. For an individual professional, voluntary certification is a process by which we can learn/grow and show our profession that we are proficient enough in our craft to meet the standard. Continue reading “A Tale of Two Certifications: Not All Credentialing Programs Are Created Equally”