Seriously?

By Kristi Spargo, CAE

Like gazillions of others around the globe, as of late I have spent some (aka way too much) time binge-watching TV. I subscribe to a variety of streaming services and recently selected a potential new addiction. After the first somewhat engaging episode, the little black box popped up in the corner and informed me, ‘120 seconds until the next episode’ and even included a clock politely counting down.  I said aloud with disgust to no one else in the room, “Are you serious right now?” Continue reading “Seriously?”

Strategic Thinking During the COVID-19 Pandemic

By Rachel Luoma, MS, CAE

Back in January when I decided to write this blog, my intended topic was staff training and on-boarding.  Given the current climate with COVID-19, however, and the fact that many organizations had to furlough or lay people off, the topic just doesn’t feel relevant.

We are experiencing unprecedented times right now and need to help our associations navigate these challenges.  As association professionals, we have to think differently and act quickly. Given these changes, I want to instead write about strategic planning and thinking in times of a crisis.

Continue reading “Strategic Thinking During the COVID-19 Pandemic”

Peeling Back the Layers of Successful Sponsorships

By Kim Barclay

Why should your company consider any sponsorship?  There are more reasons than you think.  Everyone knows that sponsorships give you brand visibility.  Whether it be at an in-person event or an on-line presence, being a sponsor will get your company seen.  But it’s much deeper than that.  A sponsorship should be seen as an investment.  Yes, one expects return on that investment and to get the most bang for the buck, but most times there is not an immediate, tangible ROI.  Sponsorships need to be thought of as a foundation to build on.  Building relationships with organizations and individuals in your target market.  Being a sponsor can give you credibility, and a positive reputation and perception from your audience. Continue reading “Peeling Back the Layers of Successful Sponsorships”

Discovering Intrinsic Values in New Places

By: Elizabeth Kelsay

I come from a pretty different background than most of our colleagues at Partners. For the last 10 years, I have been working in the arts as a singer at various opera houses around the US and Europe. Like many of my colleagues in the arts, I have often felt the need to explain why and measure how the arts have value. Continue reading “Discovering Intrinsic Values in New Places”

South Atlantic JUBILEE – Bringing New Ideas to the Convention and Tradeshow

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By: Kim Barclay

You’re Having WHAT at the Conference?

The South Atlantic JUBILEE is a convention and tradeshow that started in 1955 in Carolina Beach, South Carolina and they joined Partners as a new client in 2012.  Attendees are comprised of many family owned businesses in the water well industry and have a long history of attending this event.  Exhibitors and sponsors are the companies that provide heavy equipment, products and services to the industry.  Continue reading “South Atlantic JUBILEE – Bringing New Ideas to the Convention and Tradeshow”

National Extension Association of Family & Consumer Sciences – Helping Families

By: Danielle Jessup, CMP

The National Extension Association of Family & Consumer Sciences (NEAFCS) joined Partners in Association Management in January of 2017. On June 29, 1933, the association became a reality under the name, The National Home Demonstration Agents’ Association. After a handful of name changes, and as a result of the evolution of the profession, the Association changed its name one final time in 1995, to The National Extension Association of Family and Consumer Sciences. Continue reading “National Extension Association of Family & Consumer Sciences – Helping Families”