Category Archives: Branding

Certificate vs. Certification: How Are They Different and Which Is Best?

By:  Dee Kring, CAE, CMP

If you are in the association industry, no doubt you have heard the terms certificate and certification, and often these terms are used interchangeably.  Are they the same and, if not, how are they different and which one is best for you or your organization? Continue reading Certificate vs. Certification: How Are They Different and Which Is Best?

Two and Through!

By: Shelly Sobol

In two months, I’m getting married. After 16 months of planning, researching every element, and working with family and friends to make it all happen, we’re just 60 days away. To say that my fiancé and I really utilize social media is an understatement. We use it to share our adventures, our quirky interests, and connect with loved ones. And sometimes, like it or not, social media is the quickest way to disseminate important information.

In these last 16 months, our wedding planning has taken a similar approach to branding as your next important event, product roll-out or association milestone. Continue reading Two and Through!

New Year’s Resolution – Some Tips to Improve Workplace Culture in 2016

By: Bennett Napier, CAE 

The lifeblood of nonprofit organizations (whether they are charitable or associations) depends on the skills, passion and teamwork of the staff to execute programs and services in order to achieve mission.

Our firm recognized this fact a number of years ago and launched a comprehensive process to address several key areas: Continue reading New Year’s Resolution – Some Tips to Improve Workplace Culture in 2016

Holidays and Sales…what do they have in common??

By: Lisa Kamper

It’s that time of year (the holidays) when we are all a little more stressed than normal. I have learned that handling the holidays can be much like making a sales call.

Here are 5 quick tips to de-stress sales calls: Continue reading Holidays and Sales…what do they have in common??

A Rock and Roll Guide to Organizational Awareness

By: John Ricco, CAE

If your members were asked to look 20 years into the future and pick a song to describe your organization, what tune would they pick?  Another One Bites the Dust? We Are the Champions?

The song they choose largely depends on how well your organization’s staff helps your leadership identify opportunities to meet today’s and tomorrow’s needs of your members. So how do you ensure your organization doesn’t go the way of one-hit wonders like Vanilla Ice, The Knack or Gnarls Barkley? Continue reading A Rock and Roll Guide to Organizational Awareness

Marketing Your Meeting – Before, During & After

By: Christina Welty

According to the American Marketing Association, “marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (http://www.ama.org).

At Partners, we hold a lot of meetings.  In fact, three of our clients have their annual conventions this month!  Your core members know about the meeting, but it’s important to keep them coming year after year.  It’s also essential to attract new attendees to grow your meeting.  Here are some quick tips to market the value of your meeting in addition to the standard practices of postcards, brochures, etc.     Continue reading Marketing Your Meeting – Before, During & After

Glass Slippers and Branding

By: Shelly Sobol

Once upon a time, in a land far, far away….

While the actual stories have changed from the time we were children, the idea of storytelling hasn’t. We tell stories to make sense of the changing world around us and to remind the listener of shared values (or values you want to instill upon them). You can use these same storytelling skills when determining a branding plan for your professional image. My goal today, is to share how to brand your organization by storytelling, and telling those stories through images (versus text/infographics/video or other mediums).  Continue reading Glass Slippers and Branding