South Atlantic JUBILEE – Bringing New Ideas to the Convention and Tradeshow

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By: Kim Barclay

You’re Having WHAT at the Conference?

The South Atlantic JUBILEE is a convention and tradeshow that started in 1955 in Carolina Beach, South Carolina and they joined Partners as a new client in 2012.  Attendees are comprised of many family owned businesses in the water well industry and have a long history of attending this event.  Exhibitors and sponsors are the companies that provide heavy equipment, products and services to the industry.  Continue reading “South Atlantic JUBILEE – Bringing New Ideas to the Convention and Tradeshow”

Facebook Live – Why Not?

By: Christina Welty, MA

Facebook Live has been around for a couple years, but it’s definitely gaining popularity.  Whether you have a personal business selling makeup or clothes or you are a leader of an association or company, it’s a great way to encourage new followers and gain excitement for your product or service.  When the Southeastern Conference of Dental Laboratories (SCDL) suggested we do a Facebook Live video, I had to do some research!

Before getting started, what is Facebook Live? Simply put, it’s a way to stream a live video through your personal or business page on Facebook. It’s a great way to connect instantly with your audience, build your network and tell your story – your way. Another perk, especially for organizations on a budget, is that it’s free!  Continue reading “Facebook Live – Why Not?”

Certificate vs. Certification: How Are They Different and Which Is Best?

By:  Dee Kring, CAE, CMP

If you are in the association industry, no doubt you have heard the terms certificate and certification, and often these terms are used interchangeably.  Are they the same and, if not, how are they different and which one is best for you or your organization? Continue reading “Certificate vs. Certification: How Are They Different and Which Is Best?”

Two and Through!

By: Shelly Sobol

In two months, I’m getting married. After 16 months of planning, researching every element, and working with family and friends to make it all happen, we’re just 60 days away. To say that my fiancé and I really utilize social media is an understatement. We use it to share our adventures, our quirky interests, and connect with loved ones. And sometimes, like it or not, social media is the quickest way to disseminate important information.

In these last 16 months, our wedding planning has taken a similar approach to branding as your next important event, product roll-out or association milestone. Continue reading “Two and Through!”

New Year’s Resolution – Some Tips to Improve Workplace Culture in 2016

By: Bennett Napier, CAE 

The lifeblood of nonprofit organizations (whether they are charitable or associations) depends on the skills, passion and teamwork of the staff to execute programs and services in order to achieve mission.

Our firm recognized this fact a number of years ago and launched a comprehensive process to address several key areas: Continue reading “New Year’s Resolution – Some Tips to Improve Workplace Culture in 2016”

A Rock and Roll Guide to Organizational Awareness

By: John Ricco, CAE

If your members were asked to look 20 years into the future and pick a song to describe your organization, what tune would they pick?  Another One Bites the Dust? We Are the Champions?

The song they choose largely depends on how well your organization’s staff helps your leadership identify opportunities to meet today’s and tomorrow’s needs of your members. So how do you ensure your organization doesn’t go the way of one-hit wonders like Vanilla Ice, The Knack or Gnarls Barkley? Continue reading “A Rock and Roll Guide to Organizational Awareness”

Marketing Your Meeting – Before, During & After

By: Christina Welty

According to the American Marketing Association, “marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (http://www.ama.org).

At Partners, we hold a lot of meetings.  In fact, three of our clients have their annual conventions this month!  Your core members know about the meeting, but it’s important to keep them coming year after year.  It’s also essential to attract new attendees to grow your meeting.  Here are some quick tips to market the value of your meeting in addition to the standard practices of postcards, brochures, etc.     Continue reading “Marketing Your Meeting – Before, During & After”

Glass Slippers and Branding

By: Shelly Sobol

Once upon a time, in a land far, far away….

While the actual stories have changed from the time we were children, the idea of storytelling hasn’t. We tell stories to make sense of the changing world around us and to remind the listener of shared values (or values you want to instill upon them). You can use these same storytelling skills when determining a branding plan for your professional image. My goal today, is to share how to brand your organization by storytelling, and telling those stories through images (versus text/infographics/video or other mediums).  Continue reading “Glass Slippers and Branding”

Choosing your Main Sales Model… We Choose Customer Service

By: Lisa Kamper

One of the most frustrating things to me today as a Phonecustomer/consumer is when I call a company and an automated operator tells me to select one of the following options. Then when you do, it is usually the wrong option. Then you’re instructed to push the star key to return to the main menu only to start the entire process over again. Your only goal at that point is to speak to someone who can listen to your needs, help find a resolution to an issue,  even for something as simple as just paying a bill. Many companies today appear to be moving towards automated response models; they are looking at these systems to provide information, solve problems and even diagnose issues. The drive towards these types of systems is in reaction to the demand to cut costs. Continue reading “Choosing your Main Sales Model… We Choose Customer Service”