What’s Your Marketing Strategy?

By: Ricki Sexton

Why do we love jingles, and slogans, and catchy advertising?  Because somewhere, in that mystery building “somewhere”, there is a person who is designing campaigns that draw us into them, over and over, for years. Coca-Cola has been in business since 1892.  In 123 years, there has been numerous marketing campaigns.   Whether you are a Coke or Pepsi drinker, the branding of the white Polar Bear “Always Coca Cola” stands out in your mind, if you’ve watched any TV in the last 20 years. Why?  Marketing genius.  What makes for a successful marketing strategy?  Karen Klein offers up these top strategies to market your product: Continue reading “What’s Your Marketing Strategy?”

Sales Statistics You Can’t Miss

By: Maureen Turner

I recently attended the Florida Society of Association Executives (www.fsae.org) annual convention. I almost didn’t go. It was too far, would cost too much, etc. Yes, I made every excuse not to attend. However, if you have never been a part of FSAE, I encourage you to try it. There really is something for everyone.

I particularly enjoyed the closing keynote speaker, Delatorro McNeal, II, MS, CSP, who was sponsored by Partners (www.yoursearchisdone.com). He covered a variety of topics including work life balance, but the biggest take away for me was his information on sales. Continue reading “Sales Statistics You Can’t Miss”

The Struggle Is Real

By Lauren Asbell, CMP

Within the last month I have planned and executed a large annual conference, moved  to a new city, started working from home and I’m currently planning four more annual conferences for 2015; the next one taking place in a week.  Now this blog is not intended to sound like a pity-party, on the contrary, I learned a lot the last couple of weeks about the similarities between meeting planning and moving. Continue reading “The Struggle Is Real”

The “Not-So” Secret Society of the Legislative Process

By: Kim Barclay

Through my own past experience when I was once, “thrown to the wolves” so –to-speak, I learned very quickly that the state (in my case, Florida) legislative process is not a secret society where you have to whisper the secret password and have the decoder ring to get in. Continue reading “The “Not-So” Secret Society of the Legislative Process”

Sponsorships Got You In A Rut?

by: Danielle Jessup

Do you hold the same meetings year after year and roll out the same sponsorship packet?  If so,111 it may be time to do some updating, as many vendors are looking for more creative ways to get their company name out there.  Whether it is a small meeting for 35 people or a large conference for hundreds, sponsors want to see the ROI.  Standard sponsorship levels still have their place but it’s also time to start thinking outside the box.  Work with the vendors directly to ensure they get the most out of their sponsorship.

Here are a few tips to help you secure sponsorships. Continue reading “Sponsorships Got You In A Rut?”