Category Archives: eblasts

Marketing Your Meeting – Before, During & After

By: Christina Welty

According to the American Marketing Association, “marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (http://www.ama.org).

At Partners, we hold a lot of meetings.  In fact, three of our clients have their annual conventions this month!  Your core members know about the meeting, but it’s important to keep them coming year after year.  It’s also essential to attract new attendees to grow your meeting.  Here are some quick tips to market the value of your meeting in addition to the standard practices of postcards, brochures, etc.     Continue reading Marketing Your Meeting – Before, During & After