Category Archives: Education

The Four Steps to Creating a Public Awareness Campaign

By: Rachel Luoma, CAE and Brianna Barnebee

Many associations include advocacy as part of their mission. There are the standard methods, such as lobbying, working with allied organizations and communicating with regulatory agencies.

But, what happens when the association determines it wants to start messaging directly to the public?  Where do you start as an association? Continue reading The Four Steps to Creating a Public Awareness Campaign

Continuing Education for a Young Professional

By: Lindsey Rowan

There I was, twenty-four years old, just a year and a half into my career, attending my first FSAE (Florida Society of Association Executives) Annual Conference. During the very first breakout session, the speaker asked for a show of hands of the CEOs in the room. When nearly half of the room raised their hand, I felt intimidated. Are people wondering what I’m doing here? Am I even qualified to be here? Continue reading Continuing Education for a Young Professional

Tips on Launching an Online Program

By: Lindsey Allbritton

As the Program Manager for a Foundation, I was recently responsible for the launch of a new Virtual Training Program. It has been quite the learning experience for someone who isn’t familiar with the backend of technology. This was a very new project for me, but knowing what I know now, here are a couple of tips I would recommend for anyone who takes on a similar project. Continue reading Tips on Launching an Online Program