By: Christina Welty, MA
Facebook Live has been around for a couple years, but it’s definitely gaining popularity. Whether you have a personal business selling makeup or clothes or you are a leader of an association or company, it’s a great way to encourage new followers and gain excitement for your product or service. When the Southeastern Conference of Dental Laboratories (SCDL) suggested we do a Facebook Live video, I had to do some research!
Before getting started, what is Facebook Live? Simply put, it’s a way to stream a live video through your personal or business page on Facebook. It’s a great way to connect instantly with your audience, build your network and tell your story – your way. Another perk, especially for organizations on a budget, is that it’s free! Continue reading Facebook Live – Why Not?
By: Shelly Sobol
In two months, I’m getting married. After 16 months of planning, researching every element, and working with family and friends to make it all happen, we’re just 60 days away. To say that my fiancé and I really utilize social media is an understatement. We use it to share our adventures, our quirky interests, and connect with loved ones. And sometimes, like it or not, social media is the quickest way to disseminate important information.
In these last 16 months, our wedding planning has taken a similar approach to branding as your next important event, product roll-out or association milestone. Continue reading Two and Through!
By: Shelly Sobol
Going to a “networking” event can oftentimes feel like you’re going to a sales convention. Determining what someone can do for you, and pitching what you can do for them. But how do you (or your association/business) make an event more subtle on sales and more about genuine connection? The folks at Hyatt Hotels showed me how when they recently hosted an event in Tallahassee before the Florida Society of Association Executives’ Education Day. Continue reading Getting Your Name Out There
By: Amanda Carey
Meeting planning can be stressful, even if you’re planning a small meeting. Although assisting with other meetings can help prepare you, nothing can give you a better experience then jumping head first into planning YOUR first meeting. When I was given the task to take the reins on my first meeting, I was excited but definitely nervous. This is what my college degree and my experience had been working towards. Here are 5 tips I found to help your first meeting function smoothly. Continue reading 5 Tips on Planning your First Meeting
By: Shelly Sobol It’s not that I’m asking for some cheese to go with my ‘whine’, it’s just that lately I’ve learned more about event planning than I ever thought possible in a short amount of time. I’ve been working at Partners for 7 years this July and while I’ve never directly planned a board meeting, annual conference or training. I’ve sat by and listened; listened intently to everything that can and will happen when planning an event. I’ve quietly collected this knowledge for the time that I’ll need to use it. And that time is now! Continue reading One Bride, Two Events