By: Shelly Joines
Earlier this year I was planning a wedding and wrote on how similar it can be to your next large meeting in terms of branding and marketing through social media. This blog shares those previous tips of unique and consistent ways to get started if you’re feeling under creative and overwhelmed.
But now that I have that massive event under my belt, I’m on the other side of the tunnel and looking back it doesn’t seem so hard. In fact, I’ve learned about several other ways to incorporate social media and how to keep guests connected during the event! As always, I’m sharing low cost solutions with non-profits in mind. Continue reading Under Creative and Overwhelmed
By: Shelly Sobol
Once upon a time, in a land far, far away….
While the actual stories have changed from the time we were children, the idea of storytelling hasn’t. We tell stories to make sense of the changing world around us and to remind the listener of shared values (or values you want to instill upon them). You can use these same storytelling skills when determining a branding plan for your professional image. My goal today, is to share how to brand your organization by storytelling, and telling those stories through images (versus text/infographics/video or other mediums). Continue reading Glass Slippers and Branding
By: Jill Jackson, CMP
Has having a constant companion, partner in crime and friend for 42 years taught me about teamwork or is it a learned skill? Since I am an identical and mirror twin, I believe I was born with the teamwork gene. My sister and I somehow worked together to live even though we were a month premature and not expected to make it. We made it through wearing the same outfits and being called “Twin” or “JillJoy” for most of our childhood, since no one could tell us apart. We also somehow managed to both acquire some of our parent’s abilities – sports abilities from our dad and clerical, event planning and medical knowledge all from my mom. She was an office manager for an orthopedic surgeon for many years and did catering on the side. Somehow my sister turned out to be the x-ray technologist (medical knowledge) and I turned out to be the conventions and events planner (clerical and events planning). Continue reading HAS BEING A TWIN TAUGHT ME TEAMWORK?
By: Shelly Sobol
We as a society are a visual group! There’s no way around it. We make snap decisions based on visual data we take in without even realizing it and this is usually done before utilizing any other sense. You don’t need further proof than when you consider how much weight you place on your graphic designer when developing ideas for conference and marketing brochures. If the event doesn’t look exciting and engaging on paper (or other forums: e-mail, social media, etc.), how will it ever encourage people to shell out hundreds of dollars to attend, let alone exhibit or sponsor an event? Continue reading But First, Let Me Take a Selfie