By: Lisa Kamper
People know they can get general news and information from a variety of sources today, but often they rely on trade and professional publications to stay up-to-date and current in their related field. Trade publications speak to a very specific group of people. Companies and manufacturers that sell industry specific tools or products look to advertise in trade publications because they are confident their ad will reach readers who are more interested in their product.
In today’s market companies are not limiting themselves to only traditional print and web advertisements; they are looking for more specialty advertisements and ways to make their products stand out from other manufacturers who sell the same or similar products. Continue reading “Hitting Your Target Market… In A Special Way”
By: Maureen Turner and Christina Welty
Now that Halloween has come and gone, it’s time to get ready for Thanksgiving! Many of our Facebook friends use the month of November to post daily with something they are thankful for. We encourage you to take it a step further. Branch out and give thanks throughout the year. You can do this in your personal life, but let’s focus on your work life. Continue reading “Give Thanks (and Not Just Once a Year)”
By: Christina Welty
According to the American Marketing Association, “marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (http://www.ama.org).
At Partners, we hold a lot of meetings. In fact, three of our clients have their annual conventions this month! Your core members know about the meeting, but it’s important to keep them coming year after year. It’s also essential to attract new attendees to grow your meeting. Here are some quick tips to market the value of your meeting in addition to the standard practices of postcards, brochures, etc. Continue reading “Marketing Your Meeting – Before, During & After”