By: Bennett Napier, CAE
Choosing Your Dance Partner
In the previous installment on this topic, the issues of structure related to non-dues revenue affinity programs were covered in depth. This installment focuses on picking the right partner to ensure long term value that enhances the association’s brand.
Setting Expectations Continue reading Affinity Programs 101 – Part II
By: Rachel Luoma, MS, CAE
I don’t know about you, but I grew up a military brat. That meant if you weren’t 10 minutes early, you were late. It also meant the dishes were to be put in the dishwasher in a specific place and spontaneity was that you only had a day or two of notice before an event or activity. I laughed out loud at BuzzFeed’s 25 Signs You Grew Up As A Military Brat as it explained my childhood pretty accurately.
I will never forget the 5 P’s as my dad called them “poor planning perpetuates poor performance”, or, my personal favorite, the 7 P’s “piss poor planning perpetuates piss poor performance”. The 7 P’s were typically reserved for when I got into trouble. Continue reading Poor Planning Perpetuates Poor Performance
By: Will Ferguson
In the first part of this post, we discussed how to create a new membership structure. Now it’s time to market your new membership program! Continue reading Movin’ On Up – Part 2
By: Ricki Sexton
As the hub of our association management company office, our member services department is at the front of all of the operations for the many associations we serve. At any given time, all of our member services coordinators could be on a call, processing payments for our members, helping a member who has walked in the front door, as well as juggling internal staff requests.
Cross training all of our staff members is a necessity! I’d like to share a few tips that I feel have made our efforts more successful. Continue reading Cross Training: The Dirty Necessities
By: John Galligan
Work Resources. What is the first thing you think of when someone asks “Do you have the resources you need for this project?” Many of us think of the basics like our computer and databases. Some think, do I have the contacts I need in order to complete this, like a designer or printer? Obviously there are many factors in completing a project but one thing we often overlook is our coworkers.
No, not just the ones who might be working on the project but everyone in the office is a resource. Continue reading How to Utilize In-House Resources