Category Archives: return on investment

Poor Planning Perpetuates Poor Performance

By: Rachel Luoma, MS, CAE

I don’t know about you, but I grew up a military brat.  That meant if you weren’t 10 minutes early, you were late.  It also meant the dishes were to be put in the dishwasher in a specific place and spontaneity was that you only had a day or two of notice before an event or activity.  I laughed out loud at BuzzFeed’s 25 Signs You Grew Up As A Military Brat as it explained my childhood pretty accurately.

I will never forget the 5 P’s as my dad called them “poor planning perpetuates poor performance”, or, my personal favorite, the 7 P’s “piss poor planning perpetuates piss poor performance”.  The 7 P’s were typically reserved for when I got into trouble. Continue reading Poor Planning Perpetuates Poor Performance

Sponsorships Got You In A Rut?

by: Danielle Jessup

Do you hold the same meetings year after year and roll out the same sponsorship packet?  If so,111 it may be time to do some updating, as many vendors are looking for more creative ways to get their company name out there.  Whether it is a small meeting for 35 people or a large conference for hundreds, sponsors want to see the ROI.  Standard sponsorship levels still have their place but it’s also time to start thinking outside the box.  Work with the vendors directly to ensure they get the most out of their sponsorship.

Here are a few tips to help you secure sponsorships. Continue reading Sponsorships Got You In A Rut?