By: Kristi Spargo
I recently attended a client meeting in Chicago along with over 35,000 attendees. With that insane amount of people basically overtaking the city, pretty much every person I saw was a potential networking opportunity. The sales people that I attended with were practically salivating at the world of prospective clients and never seemed to have enough time to meet everyone. Yet, for me, I am an editor/writer that works from home. The loudest and most people-intensive day of my week is Thursday, when both the trash and recycling truck swing by my house. Admittedly, being in a scenario where I am expected to drop into a room packed with strangers and network forces me outside of my comfort zone. It is part of my job, however, to establish connections and potential authors and nobody said it was easy. Continue reading Nervously Networking
By: Lisa Kamper
It’s that time of year (the holidays) when we are all a little more stressed than normal. I have learned that handling the holidays can be much like making a sales call.
Here are 5 quick tips to de-stress sales calls: Continue reading Holidays and Sales…what do they have in common??
By: Shelly Sobol
I’ve been discussing with my manager lately about really pinpointing my strengths and areas of improvement to really help develop them better. So I set off to take a strength finder test to determine what someone else saw I was excelling at. I thought I could anticipate my strengths… I was more than a little off! Continue reading I took a Strength Finder Test and This is What I Found Out…
By: Lisa Kamper
Advertising Sales is a profession and like all professions it requires a certain amount of skill. If you take the time to master the required skills you will excel in your profession. All skills are not equal however; while prospecting, presentation and of course closing are all skills that contribute to the closing of a sale. There are three key ingredients that I have found that are more important. Continue reading I Was Talking, Did You Say Something?
By: District Three
John Galligan, Sigrid Hazelwood, Danielle Jessup, William Lessley, Rachel Luoma, CAE
In the dystopian world of the Hunger Games, all resources flow into the Capitol where the rich and powerful greedily refuse to let the resources flow back out to the 13 districts who supplied all the goods and services to begin with. This, of course, is what brings about their downfall. Surely, if Panem were run like a non-profit, they would have never found themselves in such a situation.
The staff in our office bring together resources across all areas of association management which allow us to work as one large team for our clients. The organizations we work with allow us to improve our members’ lives which, in turn, causes the members to give back to the organization. Those Capitol people were really dense! Continue reading Be the Mockingjay: What the Capitol Can Learn from Associations
By: Caroline Thomas
Imagine that you’re standing in your favorite store. What do you see around you? What catches your attention? What ultimately convinces you to make a purchase? Is the purchase you make planned or unplanned? You make your way through a store to find you are surrounded by a variety of items and that can sometimes lead to an overwhelming feeling. I have to admit that there have been times that I have forgotten why I went to a store in the first place because of all the distractions that are present. The good news is that you can be the difference in a consumer’s experience. There are many strategies that can be applied in both the world of retail merchandising and association management that will help to achieve the goals you strive for. Continue reading Shop for Success
By: William Lessley
A small state trade association celebrated their 50th anniversary last year. Many associations, upon reaching such a milestone, will blow out their anniversary year and then retreat the following year. Often, they are recovering from the amount of money they spent celebrating. This is a mistake! You spent an entire year building momentum for your association and then just stop? Did the association cease to exist after this magical milestone was passed? Then, why would you go backwards? Continue reading Update Your Style #FixItFriday