How to Attract Millennials

By: Justin Mischler

Social Media platforms are the quickest and easiest way for people searching for employment to get a sneak peek of what your company is about. With this new wave of technology and the convenience of doing everyday tasks online from the comfort of your home, it is extremely important for companies to make an impression through their social media platforms.

As a millennial, I understand what our generation is looking for in terms of content, design, and overall attractiveness within a company website. Roughly 88% of 18-29 year olds use some kind of social media platform. This number shouldn’t be surprising to most, but this presents a challenge because this demographic is constantly using social media to inform them of the world around them. Continue reading “How to Attract Millennials”

Facebook Live – Why Not?

By: Christina Welty, MA

Facebook Live has been around for a couple years, but it’s definitely gaining popularity.  Whether you have a personal business selling makeup or clothes or you are a leader of an association or company, it’s a great way to encourage new followers and gain excitement for your product or service.  When the Southeastern Conference of Dental Laboratories (SCDL) suggested we do a Facebook Live video, I had to do some research!

Before getting started, what is Facebook Live? Simply put, it’s a way to stream a live video through your personal or business page on Facebook. It’s a great way to connect instantly with your audience, build your network and tell your story – your way. Another perk, especially for organizations on a budget, is that it’s free!  Continue reading “Facebook Live – Why Not?”

How to Launch a Grant or Scholarship in 5 Steps

By: Lindsey Rowan

“Congratulations! You are a recipient of the 2017 Business Association Grant!”  Working for a 501 (c)(3) organization that provides grants and scholarships to candidates for advanced education in its profession, I have the privilege of implementing the smile behind that tri-folded letter. You already have a purpose, need, and in my case, the funding – now what? Though there are a lot of moving parts, below are five summarized steps that have assisted me in launching a grant or scholarship from start to finish. Continue reading “How to Launch a Grant or Scholarship in 5 Steps”

The Four Steps to Creating a Public Awareness Campaign

By: Rachel Luoma, CAE and Brianna Barnebee

Many associations include advocacy as part of their mission. There are the standard methods, such as lobbying, working with allied organizations and communicating with regulatory agencies.

But, what happens when the association determines it wants to start messaging directly to the public?  Where do you start as an association? Continue reading “The Four Steps to Creating a Public Awareness Campaign”

Building Your Blogging Foundation

By: Shelly Joines

Three years ago this March, we started out on a blogging adventure. We had hopes of where this corporate blog would take us, but had no idea the exposure and workload it would bring along with it. In that time, we’ve tried a myriad of organizational tools, deadlines, strategies to accumulate graphics and ways to improve. If your organization or association is interested in creating a blog, we’re sharing how it all came to fruition and some things we have learned along the way. Continue reading “Building Your Blogging Foundation”