Category Archives: social media

The Four Steps to Creating a Public Awareness Campaign

By: Rachel Luoma, CAE and Brianna Barnebee

Many associations include advocacy as part of their mission. There are the standard methods, such as lobbying, working with allied organizations and communicating with regulatory agencies.

But, what happens when the association determines it wants to start messaging directly to the public?  Where do you start as an association? Continue reading The Four Steps to Creating a Public Awareness Campaign

Building Your Blogging Foundation

By: Shelly Joines

Three years ago this March, we started out on a blogging adventure. We had hopes of where this corporate blog would take us, but had no idea the exposure and workload it would bring along with it. In that time, we’ve tried a myriad of organizational tools, deadlines, strategies to accumulate graphics and ways to improve. If your organization or association is interested in creating a blog, we’re sharing how it all came to fruition and some things we have learned along the way. Continue reading Building Your Blogging Foundation

The Twelve Days of… Association Management

By: Caroline Thomas

I’m not sure where the time went, but somehow it’s already time to deck the halls! Regardless of how you celebrate this time of year, you may be faced with some much needed preparation in the workplace for the end of the year. We’re sharing a new holiday carol for businesses. Continue reading The Twelve Days of… Association Management

Under Creative and Overwhelmed

By: Shelly Joines

Earlier this year I was planning a wedding and wrote on how similar it can be to your next large meeting in terms of branding and marketing through social media. This blog shares those previous tips of unique and consistent ways to get started if you’re feeling under creative and overwhelmed.

But now that I have that massive event under my belt, I’m on the other side of the tunnel and looking back it doesn’t seem so hard. In fact, I’ve learned about several other ways to incorporate social media and how to keep guests connected during the event! As always, I’m sharing low cost solutions with non-profits in mind. Continue reading Under Creative and Overwhelmed

Two and Through!

By: Shelly Sobol

In two months, I’m getting married. After 16 months of planning, researching every element, and working with family and friends to make it all happen, we’re just 60 days away. To say that my fiancé and I really utilize social media is an understatement. We use it to share our adventures, our quirky interests, and connect with loved ones. And sometimes, like it or not, social media is the quickest way to disseminate important information.

In these last 16 months, our wedding planning has taken a similar approach to branding as your next important event, product roll-out or association milestone. Continue reading Two and Through!

Glass Slippers and Branding

By: Shelly Sobol

Once upon a time, in a land far, far away….

While the actual stories have changed from the time we were children, the idea of storytelling hasn’t. We tell stories to make sense of the changing world around us and to remind the listener of shared values (or values you want to instill upon them). You can use these same storytelling skills when determining a branding plan for your professional image. My goal today, is to share how to brand your organization by storytelling, and telling those stories through images (versus text/infographics/video or other mediums).  Continue reading Glass Slippers and Branding