Peeling Back the Layers of Successful Sponsorships

By Kim Barclay

Why should your company consider any sponsorship?  There are more reasons than you think.  Everyone knows that sponsorships give you brand visibility.  Whether it be at an in-person event or an on-line presence, being a sponsor will get your company seen.  But it’s much deeper than that.  A sponsorship should be seen as an investment.  Yes, one expects return on that investment and to get the most bang for the buck, but most times there is not an immediate, tangible ROI.  Sponsorships need to be thought of as a foundation to build on.  Building relationships with organizations and individuals in your target market.  Being a sponsor can give you credibility, and a positive reputation and perception from your audience. Continue reading “Peeling Back the Layers of Successful Sponsorships”

Ideas to Help Inspire Your Fundraising Efforts

By: Danielle Jessup, CMP

Annual convention’s and fundraising go together like peanut butter and jelly. Whether you are fundraising for your association’s foundation or maybe you are raising money for a charity,   you are probably asking your attendees to donate, donate, donate.

At one of our client’s most recent Annual Convention and Trade Show, we incorporated the following activities and increased our fundraising revenue.

Continue reading “Ideas to Help Inspire Your Fundraising Efforts”

Raise Money and Get Healthy All at the Same Time

By: Amy Bean Napier

One of the clients that we manage is the Foundation for Dental Laboratory Technology (FDLT).  Their mission is to advance the profession of dental laboratory technology through education.

Like most non-profit organizations, they are constantly looking for out-of-the-box ways to raise money to ensure the continued success of the organization and their goals.  Last year, FDLT held their first ever Race for the Future event in which volunteers agreed to participate in the ITU Triathlon in Chicago, IL to help raise money for the Foundation.  Continue reading “Raise Money and Get Healthy All at the Same Time”

Sponsorships Got You In A Rut?

by: Danielle Jessup

Do you hold the same meetings year after year and roll out the same sponsorship packet?  If so,111 it may be time to do some updating, as many vendors are looking for more creative ways to get their company name out there.  Whether it is a small meeting for 35 people or a large conference for hundreds, sponsors want to see the ROI.  Standard sponsorship levels still have their place but it’s also time to start thinking outside the box.  Work with the vendors directly to ensure they get the most out of their sponsorship.

Here are a few tips to help you secure sponsorships. Continue reading “Sponsorships Got You In A Rut?”