Strategic Thinking During the COVID-19 Pandemic

By Rachel Luoma, MS, CAE

Back in January when I decided to write this blog, my intended topic was staff training and on-boarding.  Given the current climate with COVID-19, however, and the fact that many organizations had to furlough or lay people off, the topic just doesn’t feel relevant.

We are experiencing unprecedented times right now and need to help our associations navigate these challenges.  As association professionals, we have to think differently and act quickly. Given these changes, I want to instead write about strategic planning and thinking in times of a crisis.

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