Peeling Back the Layers of Successful Sponsorships

By Kim Barclay

Why should your company consider any sponsorship?  There are more reasons than you think.  Everyone knows that sponsorships give you brand visibility.  Whether it be at an in-person event or an on-line presence, being a sponsor will get your company seen.  But it’s much deeper than that.  A sponsorship should be seen as an investment.  Yes, one expects return on that investment and to get the most bang for the buck, but most times there is not an immediate, tangible ROI.  Sponsorships need to be thought of as a foundation to build on.  Building relationships with organizations and individuals in your target market.  Being a sponsor can give you credibility, and a positive reputation and perception from your audience. Continue reading “Peeling Back the Layers of Successful Sponsorships”

Preparing for Disaster

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By: Matt King

Summer is upon us. It is a time for sun, sand and fruity drinks by the pool. However, as the June and July months come to a close, we begin to relive the frightening moments leading up to last year’s Hurricane Hermine. We are seeing storms starting to form in the Atlantic. The City of Tallahassee is instructing its citizens on where to fill up sand bags. Our minds start racing as we plan for the worst. Continue reading “Preparing for Disaster”

5 Tips on Planning your First Meeting

By: Amanda Carey

Meeting planning can be stressful, even if you’re planning a small meeting.  Although assisting with other meetings can help prepare you, nothing can give you a better experience then jumping head first into planning YOUR first meeting.  When I was given the task to take the reins on my first meeting, I was excited but definitely nervous.  This is what my college degree and my experience had been working towards.  Here are 5 tips I found to help your first meeting function smoothly. Continue reading “5 Tips on Planning your First Meeting”