Why should your company consider any sponsorship? There are more reasons than you think. Everyone knows that sponsorships give you brand visibility. Whether it be at an in-person event or an on-line presence, being a sponsor will get your company seen. But it’s much deeper than that. A sponsorship should be seen as an investment. Yes, one expects return on that investment and to get the most bang for the buck, but most times there is not an immediate, tangible ROI. Sponsorships need to be thought of as a foundation to build on. Building relationships with organizations and individuals in your target market. Being a sponsor can give you credibility, and a positive reputation and perception from your audience. Continue reading “Peeling Back the Layers of Successful Sponsorships”→
Our latest outreach and education effort is a new video blog that addresses issues of importance and hot topics in the association and nonprofit communities. We encourage you to check it out and hope you enjoy it! Association Peeps in Cubicles Drinking Coffee
Santa has a BIG job. Millions of children around the globe look forward to one night (or morning) depending on your traditions, to see what Santa has in store for them. Year in and year out, Santa seems to get it right. Do you ever remember reading the news after the holiday season, that Santa had a bad outing? Nope, didn’t think so!
Which is more frightening to you? Being the first one to do something or following in someone else’s footsteps? Stepping into an established role brings more challenges than you might think at first. Earlier this year we partnered with a new association that was changing management right in the middle of on-going programs. This has been a very challenging, but highly rewarding, year for me. Keep reading for ideas on how to tackle taking on a position that had previously been filled. Continue reading “To Boldly Go Where Others Have Gone Before”→
Whether you’ve chaired them, served on them or staffed them, you recognize that successful committees don’t just happen without some effort and thoughtful planning. Committees play a huge role in the overall success of an organization and their ability to meet their goals and objectives.
I remember back when I was about 8 years old, my family did large Thanksgiving celebrations where everyone would travel across the state to meet. We would line up several tables to create a buffet, for a fun family feast. Some traditions are time honored ones and some we do for reasons we don’t even know why anymore – yet we still do them. Why is that? Continue reading “Corn in My Taters and Updated Association Practices”→
I remember reading this great blog by my colleague Will Ferguson about being a volunteer leader. In it, he provides some great tips for those looking to become involved in an association, such as selecting a volunteer position, being present, following through and knowing when to step back.
Volunteering with an organization is a great way to meet new people, find a mentor, give back to your community, and even further your career. As association professionals, we spend so much of our time focused on helping our volunteer leaders that we forget there is another side to the volunteer coin: serving.
I think that, for most of us, the reason we are in non-profit management is because we want to help. We want to solve problems. We want to help create solutions. In short, we want to change the world – even if it’s just through helping change the regulations for widget makers.
If you’re in a position where you’re not quite feeling enough challenge, or if you want to branch out and gain some leadership experience, why not consider joining a committee? There are many volunteer opportunities such as serving on a board of directors or committee, chairing a fundraising event, speaking, or even acting as a greeter at an event.Continue reading “How To: Be a Volunteer Leader”→
You receive a $10,000 donation to support an event that you are managing. You have 50 volunteers that have put in more than 6,000 hours and over 12 months of their time. What do you do to appropriately thank the sponsor or volunteer?
Let me start off by saying that I am not a humbug. I in fact anxiously await the moment when that lazy December Saturday finally arrives, I pull out the ever-increasing bins of Christmas décor, I put on the Alvin and the Chipmunks Christmas CD (a childhood tradition carried over, much to my husband’s dismay) and make my house Christmas worthy. By the time I’m done, my children may as well be wrapped in red and green. Yet by the time December 25 concludes, my OCD tendencies have started to prickle me, along with the fallen pine needles now embedded into my carpet. Four days out and I’m fighting a losing battle, everything Christmas must go and my life must get back to normal again. By New Year’s Day, Christmas has been carefully preserved and stuffed in a bin, and I feel like I can breathe easy again. Continue reading “It’s Time to Take Your Christmas Tree Down”→