Turn a Foe into a Friend: How to Console an Upset Client

By: Kaitlyn Hudlow, M.S.

 Customer relations is one of the most important aspects of any business. Whether you are recruiting someone to be a part of your organization, or are trying to keep someone happy who is already friend or foeinvolved, a lot goes into building and maintaining those relationships. Most of the time this just requires being courteous and helpful. However, every once in a while you will run in to those people who are just not having a good day and have decided that you’re the one to blame. Continue reading “Turn a Foe into a Friend: How to Console an Upset Client”

Love, Exhibitor Style: Starring Meeting Planners & Vendors

By Christina Welty, MA

I’ve worked with exhibitors for over a decade and there’s no doubt that they are the lifeblood of most associations.  Without the support of the associate/industry members through exhibits and sponsorships, most associations could not continue having Annual Conventions each year.

So why is it that some meeting planners seem to focus little energy enhancing the experiences of the exhibitors?  Most likely, this lack of energy is probably not deliberate.  Hosting and managing an Annual Convention is a LOT of work and depending on the amount of staff, you may not have time to focus on everything.  In this blog, I’ll share some strategies I’ve practiced and some tactics I’ve seen exhibitors use that have been successful.  Some take quite a bit of time and money, but others do not and can make a BIG difference. Continue reading “Love, Exhibitor Style: Starring Meeting Planners & Vendors”

How to Help Your Client Have a Successful Fundraising Event

By: Kasey Patton

You’ve heard the cliché ‘another day, another dollar’.

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In the world of non-profit associations, much of the money coming in comes from fundraising, and specifically fundraising events. So how can you insure your client has a successful fundraising event? After working in fundraising and event planning for non-profits for several years I’ve found a few tips that will help ensure that they event is a hit. Continue reading “How to Help Your Client Have a Successful Fundraising Event”

But First, Let Me Take a Selfie

By: Shelly Sobol

We as a society are a visual group! There’s no way around it. We make snap decisions based on visual data we take in without even realizing it and this is usually done before utilizing any other sense. You don’t need further proof than when you consider how much weight you place on your graphic designer when developing ideas for conference and marketing brochures. If the event doesn’t look exciting and engaging on paper (or other forums: e-mail, social media, etc.), how will it ever encourage people to shell out hundreds of dollars to attend, let alone exhibit or sponsor an event? Continue reading “But First, Let Me Take a Selfie”

Maximizing Volunteer Effectiveness

By: Bennett Napier, CAE

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Outside of having a strong membership base which is the life blood of any nonprofit, having an effective elected volunteer leadership team is crucial to the long term success of an organization.

In today’s association management environment, it is more common for volunteer board members to seek leadership opportunities that require less time for “ladder progression” to officer positions. In addition, volunteer leaders generally speaking, want to serve on a board where meetings are run efficiently (whether it be in person meetings or virtual – web and teleconference). Time is at a premium in today’s society, and association’s that have a format that does not respect or address the time expectations of leadership candidate’s risks losing potential talent. Continue reading “Maximizing Volunteer Effectiveness”