By: Shelly Sobol
We as a society are a visual group! There’s no way around it. We make snap decisions based on visual data we take in without even realizing it and this is usually done before utilizing any other sense. You don’t need further proof than when you consider how much weight you place on your graphic designer when developing ideas for conference and marketing brochures. If the event doesn’t look exciting and engaging on paper (or other forums: e-mail, social media, etc.), how will it ever encourage people to shell out hundreds of dollars to attend, let alone exhibit or sponsor an event? Continue reading But First, Let Me Take a Selfie
By: Maureen Turner
Springtime in Tallahassee. It is a very special time of the year! We have welcomed Spring since 1967 with one of the largest and most celebrated parades in the Southeast. Over 200,000 people flock to Tallahassee to celebrate Spring.
What better way to start the new season? Put the dead winter away and begin a new season. Having been raised in New England with bitter cold winters, spring was always special to me. Spring brings forth rebirth! There are gorgeous flowering trees and camellias and azaleasare everywhere.
Continue reading Springtime! Rebirth! Review!
By: Bennett Napier, CAE
Outside of having a strong membership base which is the life blood of any nonprofit, having an effective elected volunteer leadership team is crucial to the long term success of an organization.
In today’s association management environment, it is more common for volunteer board members to seek leadership opportunities that require less time for “ladder progression” to officer positions. In addition, volunteer leaders generally speaking, want to serve on a board where meetings are run efficiently (whether it be in person meetings or virtual – web and teleconference). Time is at a premium in today’s society, and association’s that have a format that does not respect or address the time expectations of leadership candidate’s risks losing potential talent. Continue reading Maximizing Volunteer Effectiveness
By William Lessley
If you’re anything like me, you see a lot of data on a day-to-day basis. Hopefully, the data you control (membership, meetings, donors, etc.) is orderly, contained, easily reviewed and manipulated. But what about the data you don’t control? Prospect lists, whether they are for membership recruitment, sponsorship opportunities, or even your very own custom-made drip campaign, can be a pure nightmare to deal with. Trust me, I’ve been dealing with membership recruitment and retention for the last 5+ years – I’ve seen it all. (And, if I haven’t, I don’t want to!) Continue reading The Dreaded Prospect List – Tips & Hacks
By: Christina Welty
I was never a cheerleader. Perhaps it’s my lack of coordination (seriously, I won the Klutz Award at our office Christmas party!) However, I do understand the importance of cheering others on and recognizing people for the good work they’ve done.
Drawing attention to ourselves – whether as an individual or as a company – may be hard for some. We’ve been taught to be humble and not draw attention to ourselves, but let’s face it. The workplace (and life in general) is busier than ever and we need to take the time to be our own cheerleaders. Continue reading Give me an “A”!
By: Kim Gordon
When my fiancé proposed 2 years ago….I knew, from experience, that I needed time to plan a wedding. There was no rush or hurry-up for me…..much to the dismay of my boyfriend. When we discussed the timeframe in which to get married and I suggested two years, he said, “THAT FAR AWAY”? Continue reading The Work, the Wedding and the Wardrobe
By: Shelly Sobol
What is it about green beer and St. Patrick’s day that go hand in hand? You can’t have one without the other. You can’t celebrate the Irish holiday without your ceremonious glass and you can’t drink green beer any other day of the year- because at that point it just feels like leftovers. So when you break it all down, it’s about having things “just right”. The right glass, at the right watering hole, on the right day. Don’t believe me? Ask if this light eyed, freckled Irish lassie who lives in a college town has ever missed her annual green beer! (The answer is no)
Continue reading What green beer and Goldilocks have in common