What’s Your Marketing Strategy?

By: Ricki Sexton

Why do we love jingles, and slogans, and catchy advertising?  Because somewhere, in that mystery building “somewhere”, there is a person who is designing campaigns that draw us into them, over and over, for years. Coca-Cola has been in business since 1892.  In 123 years, there has been numerous marketing campaigns.   Whether you are a Coke or Pepsi drinker, the branding of the white Polar Bear “Always Coca Cola” stands out in your mind, if you’ve watched any TV in the last 20 years. Why?  Marketing genius.  What makes for a successful marketing strategy?  Karen Klein offers up these top strategies to market your product: Continue reading “What’s Your Marketing Strategy?”

Glass Slippers and Branding

By: Shelly Sobol

Once upon a time, in a land far, far away….

While the actual stories have changed from the time we were children, the idea of storytelling hasn’t. We tell stories to make sense of the changing world around us and to remind the listener of shared values (or values you want to instill upon them). You can use these same storytelling skills when determining a branding plan for your professional image. My goal today, is to share how to brand your organization by storytelling, and telling those stories through images (versus text/infographics/video or other mediums).  Continue reading “Glass Slippers and Branding”

I Was Talking, Did You Say Something?

By: Lisa Kamper

Advertising Sales is a profession and like all professions it requires a certain amount of skill. If you take the time to master the required skills you will excel in your profession. All skills are not equal however; while prospecting, presentation and of course closing are all skills that contribute to the closing of a sale. There are three key ingredients that I have found that are more important. Continue reading “I Was Talking, Did You Say Something?”

Shop for Success

By: Caroline Thomas

Imagine that you’re standing in your favorite store. What do you see around you? What catches your attention? What ultimately convinces you to make a purchase? Is the purchase you make planned or unplanned?  You make your way through a store to find you are surrounded by a variety of items and that can sometimes lead to an overwhelming feeling. I have to admit that there have been times that I have forgotten why I went to a store in the first place because of all the distractions that are present. The good news is that you can be the difference in a consumer’s experience. There are many strategies that can be applied in both the world of retail merchandising and association management that will help to achieve the goals you strive for. Continue reading “Shop for Success”

Springtime! Rebirth! Review!

By: Maureen Turner

Springtime in Tallahassee.  It is a very special time of the year! We have welcomed Spring since 1967 with one of the largest and most celebrated parades in the Southeast. Over 200,000 people flock to Tallahassee to celebrate Spring.

What better way to start the new season? Put the dead winter away and begin a new season. Having been raised in New England with bitter cold winters, spring was always special to me. Spring brings forth rebirth! There are gorgeous flowering trees and camellias and azaleasare everywhere.

4.16.14 Continue reading “Springtime! Rebirth! Review!”