Continuing Education for a Young Professional

By: Lindsey Rowan

There I was, twenty-four years old, just a year and a half into my career, attending my first FSAE (Florida Society of Association Executives) Annual Conference. During the very first breakout session, the speaker asked for a show of hands of the CEOs in the room. When nearly half of the room raised their hand, I felt intimidated. Are people wondering what I’m doing here? Am I even qualified to be here? Continue reading “Continuing Education for a Young Professional”

Don’t be an Association Hoarder: Use Professional Organizer Techniques to Revamp Your Programs

By: John Ricco, CAE 

Boxes.  In the association world, we know boxes – literally and figuratively.  We check them off our to-do lists; we’re encouraged to “think outside” them; and we pack them full for conventions and meetings.  The problem with association hoarders is that we often times hold those boxes (both the literal and figurative ones) as sacred objects not to be moved, touched or heaven forbid – tossed.  Do not be afraid to hoist your boxes overhead and with a casual tilt, dump the contents for a fresh perspective on your organization’s programs and services. Continue reading “Don’t be an Association Hoarder: Use Professional Organizer Techniques to Revamp Your Programs”

The Struggle Is Real

By Lauren Asbell, CMP

Within the last month I have planned and executed a large annual conference, moved  to a new city, started working from home and I’m currently planning four more annual conferences for 2015; the next one taking place in a week.  Now this blog is not intended to sound like a pity-party, on the contrary, I learned a lot the last couple of weeks about the similarities between meeting planning and moving. Continue reading “The Struggle Is Real”

Marketing Your Meeting – Before, During & After

By: Christina Welty

According to the American Marketing Association, “marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (http://www.ama.org).

At Partners, we hold a lot of meetings.  In fact, three of our clients have their annual conventions this month!  Your core members know about the meeting, but it’s important to keep them coming year after year.  It’s also essential to attract new attendees to grow your meeting.  Here are some quick tips to market the value of your meeting in addition to the standard practices of postcards, brochures, etc.     Continue reading “Marketing Your Meeting – Before, During & After”