A Tale of Two Certifications: Not All Credentialing Programs Are Created Equally

By: Rachel Luoma, MS, CAE

As an association professional who has been involved in running a certification program for almost a decade, credentialing has always been important to me.  Certification programs should be based on a particular industry and set the standard related to knowledge or skill of an individual.  Accreditation is an institutional certification program and outlines what a business or company needs to do to meet the standard.

Credentialing is a means to allow an industry to set minimum standards for an entire profession. To me, a credentialing program says – we care about the product or service we produce.  For an individual professional, voluntary certification is a process by which we can learn/grow and show our profession that we are proficient enough in our craft to meet the standard. Continue reading “A Tale of Two Certifications: Not All Credentialing Programs Are Created Equally”