Building Your Blogging Foundation

By: Shelly Joines

Three years ago this March, we started out on a blogging adventure. We had hopes of where this corporate blog would take us, but had no idea the exposure and workload it would bring along with it. In that time, we’ve tried a myriad of organizational tools, deadlines, strategies to accumulate graphics and ways to improve. If your organization or association is interested in creating a blog, we’re sharing how it all came to fruition and some things we have learned along the way. Continue reading “Building Your Blogging Foundation”

Incense in the Office

By: Kristi Spargo

Appearances can be deceiving. I may be a kid-toting, CR-V driving, Sperry-shoed Type A personality, but I’ve always wanted to be a hippie artist. Tapestries, lava lamps, tie dye and incense make me really happy. Back in college, I wanted to be the girl painting on the front lawn with the flower crown, baby doll tee and peasant skirt (yes, I went to college in the 90’s). Sometimes I wonder why I never made the leap; maybe it’s because I don’t have long flowy hair, but much more likely it’s because I don’t have a creative bone in my body.

Or so I thought. A year ago I eagerly accepted a position to once again work with Partners in Association Management, this time as a magazine editor/writer, but it didn’t come without some hesitation. I knew I could handle the editing, formatting and deadlines from my previous experience working here. Nothing makes me happier than proofing, inputting reminders into Outlook and creating organization and processes. Yet the idea of coming up with feature article ideas and cover design concepts was overwhelming. That type of work was for creative people, not me. As this year has progressed, however, I have learned that I can be creative; I just need to pair the task with my methodologies. Here are some tips that have helped the left and right side of my brain work together. Continue reading “Incense in the Office”