5 Ways to Master Smart Phone Videos

By: Shelly Sobol, B.S. and Kaitlyn Hudlow, M.S.

Lights, camera, action! Being an actor or director sounds really glamorous with red carpets, make-up assistants, the newest technology, and traveling to exotic locations. But since we’re not Michael Bay, and we’re not shooting the newest action film, we’re confined to what we have: an iPhone 4s/5 and an eager staff!

In early July, we attended an incredibly insightful luncheon through the Tallahassee Society of Association Executives (TSAE) on “Video 101: How to Shoot and Edit Videos on Your Mobile Phone”. This small hands-on course was led by Natalie Pierre, a reporter for the Tallahassee Democrat. Continue reading “5 Ways to Master Smart Phone Videos”

THE HEART OF THE MATTER

By: Beth Evarts

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No matter how big or small your company/corporation is, the heart and soul of any business starts with a simple face to face greeting and/or how you answer the phone.  That one single moment in time sets the tone going forward and leaves the customerwith either one or two feelings:

The person with whom I am dealing with will and can help me, or

This person cannot or will not help me and I may need to speak with a supervisor who can make  a decision to help me.

Continue reading “THE HEART OF THE MATTER”

Turn a Foe into a Friend: How to Console an Upset Client

By: Kaitlyn Hudlow, M.S.

 Customer relations is one of the most important aspects of any business. Whether you are recruiting someone to be a part of your organization, or are trying to keep someone happy who is already friend or foeinvolved, a lot goes into building and maintaining those relationships. Most of the time this just requires being courteous and helpful. However, every once in a while you will run in to those people who are just not having a good day and have decided that you’re the one to blame. Continue reading “Turn a Foe into a Friend: How to Console an Upset Client”