Tag Archives: Digital Ad

The Four Steps to Creating a Public Awareness Campaign

By: Rachel Luoma, CAE and Brianna Barnebee

Many associations include advocacy as part of their mission. There are the standard methods, such as lobbying, working with allied organizations and communicating with regulatory agencies.

But, what happens when the association determines it wants to start messaging directly to the public?  Where do you start as an association? Continue reading The Four Steps to Creating a Public Awareness Campaign

Hitting Your Target Market… In A Special Way

By: Lisa Kamper

People know they can get general news and information from a variety of sources today, but often they rely on trade and professional publications to stay up-to-date and current in their related field. Trade publications speak to a very specific group of people. Companies and manufacturers that sell industry specific tools or products look to advertise in trade publications because they are confident their ad will reach readers who are more interested in their product.

In today’s market companies are not limiting themselves to only traditional print and web advertisements; they are looking for more specialty advertisements and ways to make their products stand out from other manufacturers who sell the same or similar products. Continue reading Hitting Your Target Market… In A Special Way