How to Attract Millennials

By: Justin Mischler

Social Media platforms are the quickest and easiest way for people searching for employment to get a sneak peek of what your company is about. With this new wave of technology and the convenience of doing everyday tasks online from the comfort of your home, it is extremely important for companies to make an impression through their social media platforms.

As a millennial, I understand what our generation is looking for in terms of content, design, and overall attractiveness within a company website. Roughly 88% of 18-29 year olds use some kind of social media platform. This number shouldn’t be surprising to most, but this presents a challenge because this demographic is constantly using social media to inform them of the world around them. Continue reading “How to Attract Millennials”

Facebook Live – Why Not?

By: Christina Welty, MA

Facebook Live has been around for a couple years, but it’s definitely gaining popularity.  Whether you have a personal business selling makeup or clothes or you are a leader of an association or company, it’s a great way to encourage new followers and gain excitement for your product or service.  When the Southeastern Conference of Dental Laboratories (SCDL) suggested we do a Facebook Live video, I had to do some research!

Before getting started, what is Facebook Live? Simply put, it’s a way to stream a live video through your personal or business page on Facebook. It’s a great way to connect instantly with your audience, build your network and tell your story – your way. Another perk, especially for organizations on a budget, is that it’s free!  Continue reading “Facebook Live – Why Not?”