By: Bennett Napier, CAE
The lead off organization being featured is actually the company’s longest term client, the Florida Life Care Residents Association (FLiCRA). I started as their Executive Director twenty six years ago, and they transitioned with me as our first client association, when our AMC formally opened. Continue reading “Florida Life Care Residents Association (FLiCRA) – A Good Example of Grassroots in Action”
By: Eric Thorn, Esq.
From time to time your association may be faced with the need to advocate for or against specific language in a piece of legislation and your members may be called upon to meet with legislators for that purpose. The following are some tips that we share with our clients’ members to help them be effective advocates: Continue reading “Four Tips for Effective Grassroots Programs”
By: Rachel Luoma, CAE and Brianna Barnebee
Many associations include advocacy as part of their mission. There are the standard methods, such as lobbying, working with allied organizations and communicating with regulatory agencies.
But, what happens when the association determines it wants to start messaging directly to the public? Where do you start as an association? Continue reading “The Four Steps to Creating a Public Awareness Campaign”