By: Shelly Sobol
In two months, I’m getting married. After 16 months of planning, researching every element, and working with family and friends to make it all happen, we’re just 60 days away. To say that my fiancé and I really utilize social media is an understatement. We use it to share our adventures, our quirky interests, and connect with loved ones. And sometimes, like it or not, social media is the quickest way to disseminate important information.
In these last 16 months, our wedding planning has taken a similar approach to branding as your next important event, product roll-out or association milestone. Continue reading Two and Through!
By: Ricki Sexton
Why do we love jingles, and slogans, and catchy advertising? Because somewhere, in that mystery building “somewhere”, there is a person who is designing campaigns that draw us into them, over and over, for years. Coca-Cola has been in business since 1892. In 123 years, there has been numerous marketing campaigns. Whether you are a Coke or Pepsi drinker, the branding of the white Polar Bear “Always Coca Cola” stands out in your mind, if you’ve watched any TV in the last 20 years. Why? Marketing genius. What makes for a successful marketing strategy? Karen Klein offers up these top strategies to market your product: Continue reading What’s Your Marketing Strategy?
By: Christina Welty
According to the American Marketing Association, “marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (http://www.ama.org).
At Partners, we hold a lot of meetings. In fact, three of our clients have their annual conventions this month! Your core members know about the meeting, but it’s important to keep them coming year after year. It’s also essential to attract new attendees to grow your meeting. Here are some quick tips to market the value of your meeting in addition to the standard practices of postcards, brochures, etc. Continue reading Marketing Your Meeting – Before, During & After
By: William Ferguson
Membership is the lifeblood of any association and everyone is responsible for keeping it pumping. From your board members to the person who answers phones at your association’s headquarters, recruiting and retaining members is everyone’s job. A great way to get everyone on board and excited about membership with the organization is picking a fun theme or idea to rally around.
Last year, I shared with you a membership materials makeover story. This year, we’re at it again as we continue to push membership to the next level and ignite our inner superheroes! When we sat down to decide how to incorporate the superhero theme into membership materials we knew we were going to have a lot of fun. Who doesn’t like superheroes? This campaign isn’t just about recruiting new members – it’s about recognizing how amazing our members and leaders are already! Continue reading Ignite Your Inner Superhero!
By: Shelly Sobol
Since I was a kid, I remember being dressed in Florida State University outfits/colors and would even ask for new FSU stuff for holidays and birthdays. Even though I grew up seven hours south of Tallahassee, the Seminoles were always my favorite team.
Fast forward to 2003 and my freshman year at college. I went to every single home game… but it wasn’t always about the football. Yes, I loved the exciting plays and yelling about bad calls. But outside of that, the reasons I went every week, and the reason I have hardly missed a home game in the 11 years I’ve lived in Tallahassee is for 3 reasons (in no priority order). Continue reading Once a Nole, Always a Nole: How to Retain Members
By: Lisa Kamper
Advertising Sales is a profession and like all professions it requires a certain amount of skill. If you take the time to master the required skills you will excel in your profession. All skills are not equal however; while prospecting, presentation and of course closing are all skills that contribute to the closing of a sale. There are three key ingredients that I have found that are more important. Continue reading I Was Talking, Did You Say Something?
By: William Lessley
A small state trade association celebrated their 50th anniversary last year. Many associations, upon reaching such a milestone, will blow out their anniversary year and then retreat the following year. Often, they are recovering from the amount of money they spent celebrating. This is a mistake! You spent an entire year building momentum for your association and then just stop? Did the association cease to exist after this magical milestone was passed? Then, why would you go backwards? Continue reading Update Your Style #FixItFriday