Tag Archives: Member Complaints

Affinity Programs 101 – Part II

By: Bennett Napier, CAE

Choosing Your Dance Partner

In the previous installment on this topic, the issues of structure related to non-dues revenue affinity programs were covered in depth. This installment focuses on picking the right partner to ensure long term value that enhances the association’s brand.

Setting Expectations Continue reading Affinity Programs 101 – Part II