Are You a Risk Taker?

By Christina Welty, MA

You have probably heard the phrase, “The only constant is change.”  Whether you like it or not, one must take risks to stay relevant. When people think of risk takers, they think of people in the business world, like Elon Musk or Richard Branson. However, it’s just as important for associations to be thinking strategically and taking calculated risks that will help them be successful.

As leaders of an association, you may think you are innovative, but take a moment to sit down and ask the question, “What idea or change has been implemented lately?”  There is a difference between talking about taking risks and actually implementing these ideas.  Continue reading “Are You a Risk Taker?”

How To: Be a Volunteer Leader

By: William Ferguson

Volunteering with an organization is a great way to meet new people, find a mentor, give back to your community, and even further your career. As association professionals, we spend so much of our time focused on helping our volunteer leaders that we forget there is another side to the volunteer coin: serving.

I think that, for most of us, the reason we are in non-profit management is because we want to help. We want to solve problems. We want to help create solutions. In short, we want to change the world – even if it’s just through helping change the regulations for widget makers.

If you’re in a position where you’re not quite feeling enough challenge, or if you want to branch out and gain some leadership experience, why not consider joining a committee? There are many volunteer opportunities such as serving on a board of directors or committee, chairing a fundraising event, speaking, or even acting as a greeter at an event. Continue reading “How To: Be a Volunteer Leader”

Tis the Season – to Renew Your Membership!

By: William Ferguson

With the hustle towards the holidays already in full swing, you’ve probably already started to feel the squeeze of too much to do and not enough time. Did you notice they’re already playing Christmas carols on the radio? Pretty soon, if not already, your local stores will have all the Christmas decorations out and you’ll begin to feel the pressure to decorate your house long before Thanksgiving is here. We’re on the mad slide to a brand new year and you know what that means (for a lot of us)? Membership renewals! Continue reading “Tis the Season – to Renew Your Membership!”

Complainers and Non-Members Calls– A Possibly Surprising Membership Opportunity: Part 2

By: Eric Thorn

Today we pick up from our last blog left off: Non-Member Calls. In our part one series we covered difficult callers and how they can be beneficial to your organization.  We continue this series with the wrap up on how to handle calls from future members. Continue reading “Complainers and Non-Members Calls– A Possibly Surprising Membership Opportunity: Part 2”

Complainers and Non-Members Calls– A Possibly Surprising Membership Opportunity

By: Eric Thorn

Almost anyone who has contact with association members has had a call where the caller is a member that wants to complain or the caller has a request or complaint but the caller isn’t even a member of your association.

Because these calls are often challenging and time consuming, it can be very tempting to simply spend as little time on these callers as possible and get back to the numerous other pressing or more pleasant work tasks that you are working on.  Continue reading “Complainers and Non-Members Calls– A Possibly Surprising Membership Opportunity”

Ignite Your Inner Superhero!

By: William Ferguson

Membership is the lifeblood of any association and everyone is Superhero Postcardresponsible for keeping it pumping. From your board members to the person who answers phones at your association’s headquarters, recruiting and retaining members is everyone’s job. A great way to get everyone on board and excited about membership with the organization is picking a fun theme or idea to rally around.

Last year, I shared with you a membership materials makeover story. This year, we’re at it again as we continue to push membership to the next level and ignite our inner superheroes! When we sat down to decide how to incorporate the superhero theme into membership materials we knew we were going to have a lot of fun. Who doesn’t like superheroes? This campaign isn’t just about recruiting new members – it’s about recognizing how amazing our members and leaders are already! Continue reading “Ignite Your Inner Superhero!”

How would you define CUSTOMER SERVICE?

By: Beth Evarts

Customer Service is the art of human contact on many levels. It is about recognizing another human being, providing a positive exchange between two people and embracing the impact you have on that other person.  Human interaction with others can be life altering at home and at work if you just take the time to consider your actions and how you deliver them.

Ask yourself who you are! Just a simple gesture of saying hello with a genuine smile can be enough.  Take time to make a simple gesture like this every day.  Each time take it a step further, because the more contact you challenge yourself to, the more comfortable you become at it. Continue reading “How would you define CUSTOMER SERVICE?”

Catch More Bees with Honey, You Will, Young Padawan

By:  Kim Barclay

On almost a daily basis, we experience negativity on some level; on the news, interactions with clients or customers and with your family and friends.  It’s a part of life….it’s everywhere.   We tend to hear and react more about the bad and negative things than we do the good things.  I have a great story to share that reiterates that having a good experience not only makes one happy, but also sharing a positive experience with others, creates a wonderful chain reaction.  Continue reading “Catch More Bees with Honey, You Will, Young Padawan”

What Do Wine and Membership Have in Common?

By: William Lessley

002A few years ago, I tried desperately to get “into” wine. Wine was the new thing that everyone was suddenly all about. There are so many choices when it comes to the vino; where do you begin? There are opinions on whether white wine is better than red, what pairs best with fish, beef, pork, or dessert, and if wine under $10 a bottle is even worthy of being considered “real wine”. If you ask 20 people which wine is the best white or red wine, you’ll get 50 different answers. Continue reading “What Do Wine and Membership Have in Common?”

Once a Nole, Always a Nole: How to Retain Members

By: Shelly Sobol

Since I was a kid, I remember being dressed in Florida State University outfits/colors and would even ask for new FSU stuff for holidays and birthdays. Even thouFSU membershipgh I grew up seven hours south of Tallahassee, the Seminoles were always my favorite team.

Fast forward to 2003 and my freshman year at college. I went to every single home game… but it wasn’t always about the football. Yes, I loved the exciting plays and yelling about bad calls. But outside of that, the reasons I went every week, and the reason I have hardly missed a home game in the 11 years I’ve lived in Tallahassee is for 3 reasons (in no priority order). Continue reading “Once a Nole, Always a Nole: How to Retain Members”