A Rock and Roll Guide to Organizational Awareness

By: John Ricco, CAE

If your members were asked to look 20 years into the future and pick a song to describe your organization, what tune would they pick?  Another One Bites the Dust? We Are the Champions?

The song they choose largely depends on how well your organization’s staff helps your leadership identify opportunities to meet today’s and tomorrow’s needs of your members. So how do you ensure your organization doesn’t go the way of one-hit wonders like Vanilla Ice, The Knack or Gnarls Barkley? Continue reading “A Rock and Roll Guide to Organizational Awareness”