By: Shelly Sobol
Going to a “networking” event can oftentimes feel like you’re going to a sales convention. Determining what someone can do for you, and pitching what you can do for them. But how do you (or your association/business) make an event more subtle on sales and more about genuine connection? The folks at Hyatt Hotels showed me how when they recently hosted an event in Tallahassee before the Florida Society of Association Executives’ Education Day. Continue reading Getting Your Name Out There
By: Maureen Turner
I recently attended the Florida Society of Association Executives (www.fsae.org) annual convention. I almost didn’t go. It was too far, would cost too much, etc. Yes, I made every excuse not to attend. However, if you have never been a part of FSAE, I encourage you to try it. There really is something for everyone.
I particularly enjoyed the closing keynote speaker, Delatorro McNeal, II, MS, CSP, who was sponsored by Partners (www.yoursearchisdone.com). He covered a variety of topics including work life balance, but the biggest take away for me was his information on sales. Continue reading Sales Statistics You Can’t Miss