But First, Let Me Take a Selfie

By: Shelly Sobol

We as a society are a visual group! There’s no way around it. We make snap decisions based on visual data we take in without even realizing it and this is usually done before utilizing any other sense. You don’t need further proof than when you consider how much weight you place on your graphic designer when developing ideas for conference and marketing brochures. If the event doesn’t look exciting and engaging on paper (or other forums: e-mail, social media, etc.), how will it ever encourage people to shell out hundreds of dollars to attend, let alone exhibit or sponsor an event? Continue reading “But First, Let Me Take a Selfie”