Tag Archives: retention

Complainers and Non-Members Calls– A Possibly Surprising Membership Opportunity: Part 2

By: Eric Thorn

Today we pick up from our last blog left off: Non-Member Calls. In our part one series we covered difficult callers and how they can be beneficial to your organization.  We continue this series with the wrap up on how to handle calls from future members. Continue reading Complainers and Non-Members Calls– A Possibly Surprising Membership Opportunity: Part 2

Complainers and Non-Members Calls– A Possibly Surprising Membership Opportunity

By: Eric Thorn

Almost anyone who has contact with association members has had a call where the caller is a member that wants to complain or the caller has a request or complaint but the caller isn’t even a member of your association.

Because these calls are often challenging and time consuming, it can be very tempting to simply spend as little time on these callers as possible and get back to the numerous other pressing or more pleasant work tasks that you are working on.  Continue reading Complainers and Non-Members Calls– A Possibly Surprising Membership Opportunity

Ignite Your Inner Superhero!

By: William Ferguson

Membership is the lifeblood of any association and everyone is Superhero Postcardresponsible for keeping it pumping. From your board members to the person who answers phones at your association’s headquarters, recruiting and retaining members is everyone’s job. A great way to get everyone on board and excited about membership with the organization is picking a fun theme or idea to rally around.

Last year, I shared with you a membership materials makeover story. This year, we’re at it again as we continue to push membership to the next level and ignite our inner superheroes! When we sat down to decide how to incorporate the superhero theme into membership materials we knew we were going to have a lot of fun. Who doesn’t like superheroes? This campaign isn’t just about recruiting new members – it’s about recognizing how amazing our members and leaders are already! Continue reading Ignite Your Inner Superhero!

Update Your Style #FixItFriday

By: William Lessley 

photo 1A small state trade association celebrated their 50th anniversary last year. Many associations, upon reaching such a milestone, will blow out their anniversary year and then retreat the following year. Often, they are recovering from the amount of money they spent celebrating. This is a mistake! You spent an entire year building momentum for your association and then just stop? Did the association cease to exist after this magical milestone was passed? Then, why would you go backwards? Continue reading Update Your Style #FixItFriday