By Christina Welty, MA
I’ve worked with exhibitors for over a decade and there’s no doubt that they are the lifeblood of most associations. Without the support of the associate/industry members through exhibits and sponsorships, most associations could not continue having Annual Conventions each year.
So why is it that some meeting planners seem to focus little energy enhancing the experiences of the exhibitors? Most likely, this lack of energy is probably not deliberate. Hosting and managing an Annual Convention is a LOT of work and depending on the amount of staff, you may not have time to focus on everything. In this blog, I’ll share some strategies I’ve practiced and some tactics I’ve seen exhibitors use that have been successful. Some take quite a bit of time and money, but others do not and can make a BIG difference. Continue reading “Love, Exhibitor Style: Starring Meeting Planners & Vendors”