What’s Your Marketing Strategy?

By: Ricki Sexton

Why do we love jingles, and slogans, and catchy advertising?  Because somewhere, in that mystery building “somewhere”, there is a person who is designing campaigns that draw us into them, over and over, for years. Coca-Cola has been in business since 1892.  In 123 years, there has been numerous marketing campaigns.   Whether you are a Coke or Pepsi drinker, the branding of the white Polar Bear “Always Coca Cola” stands out in your mind, if you’ve watched any TV in the last 20 years. Why?  Marketing genius.  What makes for a successful marketing strategy?  Karen Klein offers up these top strategies to market your product: Continue reading “What’s Your Marketing Strategy?”