Update Your Style #FixItFriday

By: William Lessley 

photo 1A small state trade association celebrated their 50th anniversary last year. Many associations, upon reaching such a milestone, will blow out their anniversary year and then retreat the following year. Often, they are recovering from the amount of money they spent celebrating. This is a mistake! You spent an entire year building momentum for your association and then just stop? Did the association cease to exist after this magical milestone was passed? Then, why would you go backwards? Continue reading “Update Your Style #FixItFriday”