Wile E. Coyote’s Guide to Association Management

By: Rachel Luoma, MS, CAE

On any given day at least two to three cartoon theme songs are running through my mind!  As I write, I am singing the Jake and the Neverland Pirates theme song.

It could be that I have two young children, or the fact that I love cartoons.  However, regardless of the reasons, I can’t help but draw parallels between cartoons and association management.  It seems that there are several lessons to be learned about how to build better associations from watching cartoon.

So, as my children would say, “Yo Ho Let’s Go”!  Continue reading “Wile E. Coyote’s Guide to Association Management”

Love, Exhibitor Style: Starring Meeting Planners & Vendors

By Christina Welty, MA

I’ve worked with exhibitors for over a decade and there’s no doubt that they are the lifeblood of most associations.  Without the support of the associate/industry members through exhibits and sponsorships, most associations could not continue having Annual Conventions each year.

So why is it that some meeting planners seem to focus little energy enhancing the experiences of the exhibitors?  Most likely, this lack of energy is probably not deliberate.  Hosting and managing an Annual Convention is a LOT of work and depending on the amount of staff, you may not have time to focus on everything.  In this blog, I’ll share some strategies I’ve practiced and some tactics I’ve seen exhibitors use that have been successful.  Some take quite a bit of time and money, but others do not and can make a BIG difference. Continue reading “Love, Exhibitor Style: Starring Meeting Planners & Vendors”