Wile E. Coyote’s Guide to Association Management

By: Rachel Luoma, MS, CAE

On any given day at least two to three cartoon theme songs are running through my mind!  As I write, I am singing the Jake and the Neverland Pirates theme song.

It could be that I have two young children, or the fact that I love cartoons.  However, regardless of the reasons, I can’t help but draw parallels between cartoons and association management.  It seems that there are several lessons to be learned about how to build better associations from watching cartoon.

So, as my children would say, “Yo Ho Let’s Go”!  Continue reading “Wile E. Coyote’s Guide to Association Management”